What’s Going On With My Rankings? An Overview of Google’s Helpful Content Update

What’s Going On With My Rankings? An Overview of Google’s Helpful Content Update

A few weeks ago, Google began rolling out the Helpful Content Update. This update has one major goal on Google’s Search Engine Results Pages (SERPs) that you may have experienced. Read on to learn more about this recent update! What Is the Helpful Content Update?What...
Digital Marketing 101 | How To Get on Google’s Featured Snippets?

Digital Marketing 101 | How To Get on Google’s Featured Snippets?

And how this mobile-friendly “position zero” works! Welcome back to our blog, where we give you a little look beanhind the scenes of our world of online marketing. We’re sure you have seen Featured Snippets in Google before, where you ask the search engine...
Spilling the Beans | Search Console & What is means for SEO

Spilling the Beans | Search Console & What is means for SEO

An Intern’s Intro to Organic Search Engine Marketing Hi! My name is Khalil Gordon and I am a senior at Canisius College majoring in Integrated Marketing Communication. While I did not come into college thinking I would end up in this field, I have since come to fall...