Cracker Barrel and the Rise of Marketing Minimalization | What It Means for Brands Today

Cracker Barrel and the Rise of Marketing Minimalization | What It Means for Brands Today

One of the most divisive stories recently in the world of marketing is the story about Cracker Barrel’s new rebrand. What people don’t realize is that it’s a story far deeper than they realize. A new trend that we’ve seen in the last 5-10 years is what I like to call...
AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview

AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview

In the last half of this year, we have seen Google make changes to its algorithm, now compiling results at the top of the SERP in what it calls its “AI Overview.” We have seen Google publish blog content recently discussing the top ways to ensure your...
Is SEO Dead? Debunking the Myth for WNY Entrepreneurs

Is SEO Dead? Debunking the Myth for WNY Entrepreneurs

We’re sure you’ve seen the headlines over the past year or so, “SEO is dead!” “AI overviews are going to kill SEO”, “ChatGPT search will kill Google”, and, sorry to burst the tech-bro bubble, but no, it will not, and SEO is still alive and well, and more important...