Today is National Leave a Review Day! With that, we come bearing gifts with a special Bean Media Productions blog. We’ve found that one of the best ways to promote your business is through the Google Business Profile, a free tool that allows businesses to manage their online presence within Google’s search engine.
In the last several years, a lot has changed with Google, and we wanted to update this topic with our new look at the importance of Google reviews. Google Business Profile has many great features, but this continues to be one of the best that we recommend every business integrate into their brand promotion.
In this blog, we will explain the importance of Google reviews in 2025 and how they’ve changed over the years to give your business the best reach possible.
Why Should Businesses Celebrate “National Leave a Review Day”?
On its face, reading “National Leave a Review Day” would feel simple enough to understand what it entails, but it’s so much more than that when you dive deeper into it. It doesn’t just celebrate the idea of someone leaving a review on a business they just bought from or made use of their service, it also celebrates the customer. It’s a way for businesses to acknowledge that customers really do help them grow by leaving those reviews that can make a big difference in the long run for change in a product or other aspects of that business.
Consumer feedback from a digital marketing perspective by leaving these reviews is SUPER helpful and one of the best ways for your business to get out there for more to see. Whether positive or negative, sharing opinions about a product/service is equally helpful and both share the same amount of importance.
A day like this was created because businesses recognize how much the digital world is growing and marketing is expanding in ways that change almost every other year. Customer reviews, as something that you can access as quickly as you can now, are vital to overall success.
It encourages more people to share their thoughts and experiences, it helps businesses improve (especially smaller businesses that need them more), and it also creates a culture of feedback that seemingly won’t change if everything goes well with the responses that are given by customers.
Encouraging people to leave reviews is a great step in upholding your online reputation as a business, especially now that so much of business takes place through that aspect of our daily lives. If you can find a way to uphold that, then you will continue to grow and find success.
Best Practices in 2025 for Leaving Google Reviews
Through the means of encouraging more people to leave reviews on Google for your business, there also come several different best practices and values that help to make sure that reviews are made with the best intentions. Let’s go over several of them:
Replying with Positivity and Care
Being able to show that you care in a customer review on Google is enough for that customer to recognize that you do have the best intentions in mind, and that customer will continue to buy from you if they can feel that you want to take their review seriously.
Even if a review is middling in its tone or just straight up showing negativity towards your product or service, you have to be able ot handle it with care. Sure, there are always reviews left from people who want to be trolls or leave a review that doesn’t feel genuine and is only made to hurt you. That’s not always the case, though, and when someone is genuine, their attitude will change quickly if they feel you can listen to them. Be able to reply to good ones and bad ones equally as possible.
How it Helps With SEO
In our ever-growing digital world, the ability to include keywords and information that is based on what people are searching for online also goes a long with helping your business be seen, especially if you are a small business. Google will use the data from your user-generated reviews to help lift your site in the rankings in the search engine.
Websites and social media work off of words more than you think they do, and with that context in mind, that’s how we always talk to people about making sure that their business is based on what people are searching for or what might be trending in what they sell and provide. Google’s search engine will pick up on this in time and start pushing your website out to more and more people.
Learn more about this by reading our blog from 2023 about How Google Business Reviews Help Drive SEO & CRO!
Ask For Reviews Creatively and Use Them as Content for Social Media and Your Website
There are also ways to have fun with this, and that can be done through creative means in what you use your customers for. Use the reviews for social media posting or put them on your website for others to see. This is a common website practice that many businesses participate in.
One of the other ways that you can have fun with Google reviews is by creating unique ways for people to leave them. QR codes are becoming a much more common practice, share links, text messages, and even email, which still works just as well for many who use their email more than most other apps on their phones and computers.
If a customer can also recognize the fun that you have with the reviews, yet again, that’s another way to entice them to leave more and tell others to leave their own. So what are you waiting for? Make this possible! Jump at the opportunity to make this happen; you won’t regret it!