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Bean Media Productions is an accredited Google Partner

Video Production

High Quality Video Production In Buffalo, NY

When Bean Media Productions began over 20 years ago, the world of video production was incredibly different from what it is today. Even 5 years ago, video production and strategy have evolved immensely. That being said, having professional video is more essential than ever for companies of all sizes.

Very early, we saw the potential of YouTube and web video as a way to reach potential customers for our clients. But with social media’s ever-growing popularity and the short-form video revolution. Our video production continues to evolve to meet the ever-changing media landscape.

HIGH PRODUCTION
HIGH VALUE

Creating a professional video requires experience, equipment, and preparation. We consider ourselves specialists in taking your message and crafting it in a way that you’re proud of. This philosophy has held true in the marketing industry despite its many changes, and has helped us refine our digital marketing strategies 

*Insert Digital Marketing Methodology Video Here*

Sitting down and being in front of the camera isn’t easy.
We aim to help you craft your message in a simple, conversational manner. Just like having a coffee shop conversation. We take those bits of raw passion and fortitude that you represent and can create a core video, multiple videos, and whatever else you may need.

Don’t Just Make a Video. Build a Content Library.

We don’t aim to just construct one video. If we are interviewing you, filming your business, or message, recording a process, or photographing a location, we take those elements and create an entire library. 

A single shoot can become a core brand video, social media clips, behind-the-scenes content, educational videos, website content, promotional material, and more.

Instead of letting valuable footage sit unused, we revisit your content library and find new creative ways to put it to work. This enhances more value from the time, planning, and investment that went into your production.

Video Optimization

With today’s video landscape, even the best videos can be buried under mountains of content if they remain unoptimized. Using many of the techniques of Search Engine Optimization, Video SEO has been a pillar of Bean Media’s success over the years. We take great effort in ensuring your video is not only produced but also discovered. All this while providing a solid addition to your organic traffic and SEO.

Video Animation

With changes to how your consumer interacts with media, specifically the amount of time spent on mobile devices and social media, attention spans aren’t what they used to be. Crafting quick messages using text and subtitles, graphics, and animation can get your point across quickly and provide subliminal reminders of who you are to your targeted consumer.

Custom Audience Targeting with Video

What Message Do You Want to Tell?

Where Do You Want Your Message to Go?

These are the most important questions for us. We can craft a video program that is best suited for your marketing needs and individual goals. Using both organic and paid concepts, Bean Media Productions can custom-tailor a targeting strategy to get the right eyeballs on your video.

If you’re interested in talking about a video production project, or would like to learn more about how we can help you use existing video to promote your business, just give us a call at the office, or reach out via Bean Media Productions’ contact form!

AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview

by | Aug 15, 2025 | blog, Buffalo SEO Agency, Buffalo SEO Experts, Content Marketing, Digital Marketing, Digital Marketing Buffalo, Google Optimization, Search Engine Optimization, SEO

In the last half of this year, we have seen Google make changes to its algorithm, now compiling results at the top of the SERP in what it calls its “AI Overview.” We have seen Google publish blog content recently discussing the top ways to ensure your website’s content performs well in Google’s AI Overview. Google is running strong with its AI program and claims it still has every intention to ensure that it helps users find the best result to their query. But how do you shift your SEO strategy to perform well in the AI results?

In this blog, we will break down the changes being made and how Google recommends you maximize your SEO & AIO.

What is Google Saying You Should Do

When it comes to writing content, Google isn’t saying you should necessarily shift much from what they typically suggest for SEO content. Focusing on valuable quality content is the first suggestion they make. 

One of the very first things that Google’s May 2025 blog lays out relates to the focus and need to generate valuable content “for people,” which is based on what people are searching for online. This varies from creating content that’s “what Google wants.” It’s odd, but Google is saying the AI will reward content that’s clearly written for humans and is valuable and unique. 

Google is also asking to prioritize the value of your visitors. They suggest you consider “indicators of conversion on your site, be it sales, signups, a more engaged audience, or information lookups about your business” as laid out by the May Google blog. What are your visitors interested in the most? That… that is the most important question! This is because Google claims users are searching and asking longer and more specific questions as they have gotten more acclimated to interacting with ChatGPT and other AI tools. 

The Importance of a Good Website User Experience

There are some other things that we and Google both think you could do to help make this AI system recognize your website pages. It’ll mainly come down to how well you can make the experience of the page come off to the user. 

A cluttered and difficult-to-navigate page could be an instant turnoff for the user. Making sure that it connects with their interests instantly is a net positive. Comprehensive and easy to read information, appealing visuals through the design and layout or something as simple as putting some images in it showcase the product being sold. This is what Google says will be rewarded in AI Overview results.

How to Make Sure Google Sees Your Content

Being able to learn and research the best methods for how you can rank in Google’s AI search results will allow you to understand SEO to its greatest potential. Because of several recent changes to Google AI, it’s important that we let you know how to navigate this new version of their system. 

If you are a company and want customers and clients to search for you with the help of certain keyword search terms, then that’s your best bet for Google filtering you into the search results. It’ll make sure to match everything together based on the phrase you want to rank for.

You’ll want to make sure that all content you create is easily searchable by being simple, effective in tone, and gets to the point where the information on hand is given to the user as quickly as possible. This is a key factor in ranking in AI results, getting to the point quickly in your articles or pages. 

The best aspect of this Google AI system is that it doesn’t just prioritize an AI-generated answer for your questions, but it also makes sure to display the links of websites that create the AI answer. Normally, the AI answer can take chunks of information from these links and show it immediately, but if you want to dig deeper, it gives you the other websites to show where the information comes from for a more accurate description of it. It essentially compiles multiple sources into one answer. You want to be one of those sources.

Another detail that some people might miss when trying to rank their content is forgetting to index or re-index their content’s URLs within Google Search Console. It’s a free web service offered by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. You must ensure that your content is able to be accessed by Google, so as long as you’re doing the right things there you can help your case to show up in AI overview results. 

By implementing your links into this system, you help put your website in the results even better, and let you track its analytics. An effective tool for running a business! 

Learn more about Google Search Console here!

How We Look at Google AI To Help Businesses

Google is always changing, and we are always on the lookout to see how we can compete at a higher level in Google search. AI becoming a part of SEO can be good if you are playing SEO the right way. Ultimately, you need to remember that all the bells and whistles can be distracting, but when it comes down to it Google is trying to provide the best result possible in organic results and now in AI results. Write quality content that is unique and findable, and provide a great page experience, and you should find yourself up at the top in the AI overview!

If you or someone you know is looking for guidance in how to navigate AI in SEO, give us a call and reach out when you can! We are more than happy to help those who want a better understanding of digital marketing.