by Andrea Makowski | Jun 18, 2026 | Branding, Buffalo SEO Agency, Content Marketing, Digital Marketing, Google Optimization, Local SEO, Organic Social Strategy, Search Engine Optimization, SEO, Social Media, Social Media Strategy
What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do? Do you really need to add another thing to your plate to make your business work? We can hear you, “My social media presence...
by Drake Heckmann | May 27, 2026 | Digital Marketing, Digital Marketing Buffalo
Almost every industry does it in some way, bundles, sales, discounts, coupons, free trials, and other marketing ploys that reduce prices for the buyer. Obviously, this means that the company is not making as much money as it could be by selling products or services at...
by Drake Heckmann | Apr 22, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Video, Video Marketing Buffalo, Video Production
If you want to grow your business, you need video. A website, social media accounts, and an online presence aren’t enough anymore. Algorithms love videos because people love videos. It’s often the most entertaining and efficient way to take in information. But if you...
by Jason Iannarelli | Apr 10, 2026 | Advertising, Advertising Agency Buffalo NY, blog, Brand Collaboration, Branding, Content Marketing, Digital Marketing, Digital Marketing Buffalo, Social Media, Social Media Advertising
If you’re looking for a great opportunity to help promote your company in 2026, it’s through brand collaboration. Lets not get it twisted, we know that this style of marketing has been around for a long time now, but the way I look at it, it’s a marketing tactic that...
by Drake Heckmann | Mar 16, 2026 | Advertising, Advertising Agency Buffalo NY, Organic Social Strategy, Social Media, Social Media Advertising, Video Marketing Buffalo, Video Production
If you’ve seen any advertisements on social media recently, you’ll find a ton of UGC advertising. User-generated content (UGC) ads, also sometimes called native advertising, are ads that don’t look like your standard commercial. Scroll for 3 minutes on any video...
