by Drake Heckmann | Oct 2, 2026 | Content Marketing, Digital Marketing, Digital Marketing Buffalo, Video Production
In digital marketing, you may have heard the term ” content library”; you may think it’s pretty self-explanatory, but the content library approach to digital marketing is often underutilized and misunderstood. This misuse is costing far too many...
by Drake Heckmann | Sep 9, 2026 | Advertising, Advertising Agency Buffalo NY, Paid Ad Strategy, Social Media Advertising, TikTok Ads, YouTube Ads
There are far too many major advertising platforms to keep in mind when planning a digital marketing campaign. It’s an excellent practice to learn as much as you can about them when deciding where to spend your ad budget. Different platforms have strengths and...
by Jer Mountain | Aug 13, 2026 | Uncategorized
Yikes. Why the rebrand? Recently, upon a quest to prove digital marketing success in the digital-spanning panels of Google Sheets, I found myself thinking I had a glitch on my Chrome browser tab. As I dug around the page a bit more with my eyes, I darted back and...
by Drake Heckmann | Jul 23, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Paid Ad Strategy
In February 2026, OpenAI began experimenting with allowing advertising within its famous AI language model, ChatGPT. As a business that is looking into digital marketing, how effective is advertising within ChatGPT? We at Bean Media Productions are a Buffalo, NY-based...
by Andrea Makowski | Jun 18, 2026 | Branding, Buffalo SEO Agency, Content Marketing, Digital Marketing, Google Optimization, Local SEO, Organic Social Strategy, Search Engine Optimization, SEO, Social Media, Social Media Strategy
What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do? Do you really need to add another thing to your plate to make your business work? We can hear you, “My social media presence...
