by Andrea Makowski | Jun 18, 2026 | Branding, Buffalo SEO Agency, Content Marketing, Digital Marketing, Google Optimization, Local SEO, Organic Social Strategy, Search Engine Optimization, SEO, Social Media, Social Media Strategy
What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do? Do you really need to add another thing to your plate to make your business work? We can hear you, “My social media presence...
by Jason Iannarelli | Apr 10, 2026 | Advertising, Advertising Agency Buffalo NY, blog, Brand Collaboration, Branding, Content Marketing, Digital Marketing, Digital Marketing Buffalo, Social Media, Social Media Advertising
If you’re looking for a great opportunity to help promote your company in 2026, it’s through brand collaboration. Lets not get it twisted, we know that this style of marketing has been around for a long time now, but the way I look at it, it’s a marketing tactic that...
by Jason Iannarelli | Sep 9, 2025 | Advertising, Advertising Agency Buffalo NY, blog, Branding, Content Marketing, Digital Marketing, Graphic Design, Media, Social Media, Social Media Advertising, Social Media Strategy
One of the most divisive stories recently in the world of marketing is the story about Cracker Barrel’s new rebrand. What people don’t realize is that it’s a story far deeper than they realize. A new trend that we’ve seen in the last 5-10 years is what I like to call...
