by Drake Heckmann | May 27, 2026 | Digital Marketing, Digital Marketing Buffalo
Almost every industry does it in some way, bundles, sales, discounts, coupons, free trials, and other marketing ploys that reduce prices for the buyer. Obviously, this means that the company is not making as much money as it could be by selling products or services at...
by Drake Heckmann | Apr 22, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Video, Video Marketing Buffalo, Video Production
If you want to grow your business, you need video. A website, social media accounts, and an online presence aren’t enough anymore. Algorithms love videos because people love videos. It’s often the most entertaining and efficient way to take in information. But if you...
by Jason Iannarelli | Apr 10, 2026 | Advertising, Advertising Agency Buffalo NY, blog, Brand Collaboration, Branding, Content Marketing, Digital Marketing, Digital Marketing Buffalo, Social Media, Social Media Advertising
If you’re looking for a great opportunity to help promote your company in 2026, it’s through brand collaboration. Lets not get it twisted, we know that this style of marketing has been around for a long time now, but the way I look at it, it’s a marketing tactic that...
by Bean Media | Jun 15, 2018 | General
This week one of the most well-known restaurants, the International House of Pancakes — or IHOP, made an amazing marketing ploy. The chain has been talking about changing their name for months on many social media outlets, leaking a few weeks ago that the “P”...
by Bean Media | Dec 6, 2011 | Video
Hello, My name is Greg Liberto and I have nothing to do with Bean Media Productions (just kidding). Actually, Bean Media Productions has everything to do with me. My business would not be where it is without Mike Bean and his team. So to return the favor, I am...
