Cracker Barrel and the Rise of Marketing Minimalization | What It Means for Brands Today

Cracker Barrel and the Rise of Marketing Minimalization | What It Means for Brands Today

One of the most divisive stories recently in the world of marketing is the story about Cracker Barrel’s new rebrand. What people don’t realize is that it’s a story far deeper than they realize. A new trend that we’ve seen in the last 5-10 years is what I like to call...
AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview

AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview

In the last half of this year, we have seen Google make changes to its algorithm, now compiling results at the top of the SERP in what it calls its “AI Overview.” We have seen Google publish blog content recently discussing the top ways to ensure your...