by Drake Heckmann | Mar 16, 2026 | Advertising, Advertising Agency Buffalo NY, Organic Social Strategy, Social Media, Social Media Advertising, Video Marketing Buffalo, Video Production
If you’ve seen any advertisements on social media recently, you’ll find a ton of UGC advertising. User-generated content (UGC) ads, also sometimes called native advertising, are ads that don’t look like your standard commercial. Scroll for 3 minutes on any video...
by Drake Heckmann | Feb 16, 2026 | Buffalo SEO Agency, Buffalo SEO Experts, Digital Marketing, Digital Marketing Buffalo, Search Engine Optimization, SEO
SEO in Buffalo, NY, is surprisingly competitive. In reality, despite what some may say, it is competitive in 2026 in almost every market. If you’ve ever started a website, you shouldn’t be shocked to discover that with no SEO plan in place, you can’t even find...
by Drake Heckmann | Jan 26, 2026 | Advertising, blog, Digital Marketing, Social Media, Social Media Advertising, Video, Video Marketing Buffalo, Video Production
Video Production has changed dramatically over the last few years. With the rise of things like TikTok, YouTube Shorts, and Meta Reels, (Facebook/Instagram), and people’s attention span being lower than ever, it can seem like the old way of video marketing is...
by Jason Iannarelli | Sep 9, 2025 | Advertising, Advertising Agency Buffalo NY, blog, Branding, Content Marketing, Digital Marketing, Graphic Design, Media, Social Media, Social Media Advertising, Social Media Strategy
One of the most divisive stories recently in the world of marketing is the story about Cracker Barrel’s new rebrand. What people don’t realize is that it’s a story far deeper than they realize. A new trend that we’ve seen in the last 5-10 years is what I like to call...
by Jason Iannarelli | Aug 15, 2025 | blog, Buffalo SEO Agency, Buffalo SEO Experts, Content Marketing, Digital Marketing, Digital Marketing Buffalo, Google Optimization, Search Engine Optimization, SEO
In the last half of this year, we have seen Google make changes to its algorithm, now compiling results at the top of the SERP in what it calls its “AI Overview.” We have seen Google publish blog content recently discussing the top ways to ensure your...
