by Drake Heckmann | Oct 2, 2026 | Content Marketing, Digital Marketing, Digital Marketing Buffalo, Video Production
In digital marketing, you may have heard the term ” content library”; you may think it’s pretty self-explanatory, but the content library approach to digital marketing is often underutilized and misunderstood. This misuse is costing far too many...
by Drake Heckmann | Jul 23, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Paid Ad Strategy
In February 2026, OpenAI began experimenting with allowing advertising within its famous AI language model, ChatGPT. As a business that is looking into digital marketing, how effective is advertising within ChatGPT? We at Bean Media Productions are a Buffalo, NY-based...
by Andrea Makowski | Jun 18, 2026 | Branding, Buffalo SEO Agency, Content Marketing, Digital Marketing, Google Optimization, Local SEO, Organic Social Strategy, Search Engine Optimization, SEO, Social Media, Social Media Strategy
What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do? Do you really need to add another thing to your plate to make your business work? We can hear you, “My social media presence...
by Drake Heckmann | Apr 22, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Video, Video Marketing Buffalo, Video Production
If you want to grow your business, you need video. A website, social media accounts, and an online presence aren’t enough anymore. Algorithms love videos because people love videos. It’s often the most entertaining and efficient way to take in information. But if you...
by Drake Heckmann | Mar 16, 2026 | Advertising, Advertising Agency Buffalo NY, Organic Social Strategy, Social Media, Social Media Advertising, Video Marketing Buffalo, Video Production
If you’ve seen any advertisements on social media recently, you’ll find a ton of UGC advertising. User-generated content (UGC) ads, also sometimes called native advertising, are ads that don’t look like your standard commercial. Scroll for 3 minutes on any video...
