Search Engine Marketing: SEM is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs), primarily through paid advertising.
Why Use Search Engine Marketing In The Digital World?
SEM plays a vital role in digital marketing because it offers businesses a rapid method to achieve high visibility on search engines, drawing instant traffic to their sites. Unlike organic SEO methods which can take time, SEM provides immediate results, making it essential for new businesses or for competitive terms where organic rankings are challenging to achieve.