- Conversion Rate Optimization (CRO): Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action on a webpage. These actions can include filling out a form, becoming customers, or any other action that’s important to your business. CRO involves understanding how users move through your site, what actions they perform, and what’s stopping them from completing your goals.
Why Conversion Rate Optimization is Vital to Digital Marketers
CRO is crucial to digital marketing because it allows businesses to lower their customer acquisition costs by getting more value from the visitors and users they already have. By optimizing the conversion rate, businesses can increase revenue per visitor, acquire more customers, and grow their businesses. In the context of SEO, when users find what they’re looking for on your website and have a positive experience, they’re more likely to stay on your site longer, reducing bounce rates. Positive user signals can contribute to improved search engine rankings. Having a good conversion rate means that your website is designed effectively and offers valuable content, which further supports SEO efforts.