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Conversion Rate

Home » A Glossary of Terms for Digital Marketing and SEO » Conversion Rate
  • Conversion Rate: Conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. In digital marketing, a conversion could be anything from purchasing a product, signing up for a newsletter, downloading an ebook, or any other action that aligns with your business goals
a graphic illustrating conversion rate, via people at the top of a funnel, and dollar signs below

How we use Conversion Rate in Digital Marketing

Conversion rate is a critical metric in digital marketing as it directly measures the effectiveness of marketing strategies. By tracking conversion rates, businesses can understand what works and what doesn’t in their campaigns, and adjust accordingly to improve their return on investment (ROI).