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716-898-8074 | info@beanmediaproductions.com

Bean Media Productions is an accredited Google Partner

Video Production

High Quality Video Production In Buffalo, NY

When Bean Media Productions began over 20 years ago, the world of video production was incredibly different from what it is today. Even 5 years ago, video production and strategy have evolved immensely. That being said, having professional video is more essential than ever for companies of all sizes.

Very early, we saw the potential of YouTube and web video as a way to reach potential customers for our clients. But with social media’s ever-growing popularity and the short-form video revolution. Our video production continues to evolve to meet the ever-changing media landscape.

HIGH PRODUCTION
HIGH VALUE

Creating a professional video requires experience, equipment, and preparation. We consider ourselves specialists in taking your message and crafting it in a way that you’re proud of. This philosophy has held true in the marketing industry despite its many changes, and has helped us refine our digital marketing strategies 

*Insert Digital Marketing Methodology Video Here*

Sitting down and being in front of the camera isn’t easy.
We aim to help you craft your message in a simple, conversational manner. Just like having a coffee shop conversation. We take those bits of raw passion and fortitude that you represent and can create a core video, multiple videos, and whatever else you may need.

Don’t Just Make a Video. Build a Content Library.

We don’t aim to just construct one video. If we are interviewing you, filming your business, or message, recording a process, or photographing a location, we take those elements and create an entire library. 

A single shoot can become a core brand video, social media clips, behind-the-scenes content, educational videos, website content, promotional material, and more.

Instead of letting valuable footage sit unused, we revisit your content library and find new creative ways to put it to work. This enhances more value from the time, planning, and investment that went into your production.

Video Optimization

With today’s video landscape, even the best videos can be buried under mountains of content if they remain unoptimized. Using many of the techniques of Search Engine Optimization, Video SEO has been a pillar of Bean Media’s success over the years. We take great effort in ensuring your video is not only produced but also discovered. All this while providing a solid addition to your organic traffic and SEO.

Video Animation

With changes to how your consumer interacts with media, specifically the amount of time spent on mobile devices and social media, attention spans aren’t what they used to be. Crafting quick messages using text and subtitles, graphics, and animation can get your point across quickly and provide subliminal reminders of who you are to your targeted consumer.

Custom Audience Targeting with Video

What Message Do You Want to Tell?

Where Do You Want Your Message to Go?

These are the most important questions for us. We can craft a video program that is best suited for your marketing needs and individual goals. Using both organic and paid concepts, Bean Media Productions can custom-tailor a targeting strategy to get the right eyeballs on your video.

If you’re interested in talking about a video production project, or would like to learn more about how we can help you use existing video to promote your business, just give us a call at the office, or reach out via Bean Media Productions’ contact form!

Need Better Buffalo Marketing? Contact a Local Digital Marketing Company

by | Nov 5, 2021 | Advertising, Digital Advertising Buffalo, Digital Marketing, Digital Marketing Buffalo, Organic Social Strategy, Search Engine Optimization, Social Media

Our world is increasingly online and the COVID-19 pandemic certainly pushed that to be even more true.  Nowadays, traditional marketing tactics still work, but digital marketing is the king of advertising.

Big box national chains are sure to dominate search listings when customers are looking for things. For example, when someone searches for “hardware store near me”, Home Depot, Lowes, Harbor Freight, etc absolutely dominate search listings. You want to even the playing field. That’s where internet marketing and local SEO comes in. We’ll come back and touch on this again in a minute.

The goal today is to give you an idea of just how necessary internet marketing is now. You’re always welcome to reach out to the best digital marketing team in Buffalo.

The Bean Team social media marketing plan.

So, why is internet marketing so important?

Well, let’s break it down. We’re living in a world where everyone’s connected to the internet more than ever before. It’s like a giant online shopping mall where people choose to shop from brands that treat them like friends, not just wallets. Remember how everyone started talking about Wendy’s Twitter account a few years ago? They made funny, cheeky comments, and guess what happened? Their sales went up by almost 50% in 2018!

Using Social Media to Boost Digital Marketing

Now, you might be thinking, “I can’t just start making jokes on Twitter and expect my sales to rocket!” And you’re right. The trick here is not just about being funny, it’s about using social media platforms like Twitter, Instagram, or Facebook to chat and connect with your customers. It’s about building relationships and trust over time. It’s like making friends; the longer you’re friends, the more you trust each other. That’s how it is with brands and customers, too!

But remember, social media is just one piece of the puzzle. It’s like one store in our giant online mall. Your website is like your main store – it’s a big deal! It’s where people come to see what you have to offer. Imagine walking by a store with a boarded-up window; you’d probably keep walking, right? The same thing happens online. If your website takes forever to load, or if it’s confusing or hard to navigate, people won’t stick around to shop.

So, it’s essential to make sure your website is user-friendly and quick to load. That way, when people visit, they’ll want to stick around, browse, and hopefully, make a purchase.

Just as our hypothetical physical store with a boarded-up window will deter potential customers, so too will a website plagued with slow load times and subpar user experience (UX/UI). It’s vital to invest in webpage optimization, ensuring it’s user-friendly and easily navigable. Remember, an optimal user experience on your website not only invites customers in but encourages them to stay, browse, and eventually, make a purchase.

Engaging and Useful Content is King!

In addition to these points, the importance of engaging, and SEO-optimized content cannot be overstated. Content that provides value to your audience enhances brand credibility, drives organic traffic, and improves search engine rankings. Regularly updating your website with relevant content can stimulate user engagement and promote return visits.

Back to Local SEO in Digital Marketing.

Boost your local seo with digital marketing from bean media productions.

Let’s get back to local SEO for a minute. Why is it key for digital marketing strategy? Because it’s the best way to get your store in front of the eyeballs of potential customers. You’re probably never going to rank for “best hardware store.” However, you can have a chance to rank for “best hardware stores in buffalo, NY” or better yet, “locally-owned hardware store near me”.

Using Google Business Profile to Expand Your Local SEO Reach

These “near me” queries are bolstered by your Google Business Profile listing, where people can see your businesses’ information before clicking into your website – getting an idea of your reviews, services, what you’re about, etc. Optimizing your GBP is paramount when it comes to local SEO, because the “near me” searches are the lifeblood of your local online footprint. Luckily for you, we wrote two pieces of Google Business content – how to set up and why it’s necessary for local success. Check those pieces out next!

Remember: The people most likely to buy your product or use your service online are the same people who were coming into your store. You want to have a local digital presence so that they know where to find you in the internet age.

Google’s Local Pack is a Digital Marketing Factor Too

If you do it right and have quality content on your site, you could even land in Google’s Local Pack. That’s the map that shows 3-5 businesses that provide the service you’re looking for, without having to click a website. It means local SEO is more critical than ever. Here’s an example, you can find us on the Local Pack if you’re in the Buffalo/Tonawanda area and search “internet marketing”! Isn’t that neat?

We could write an entire blog series on just local SEO, so let’s leave it there before this gets too crazy. You probably just want the basic concept. Digital marketing is paramount to surviving in 2021 and into 2022, and local SEO is a pretty significant slice of that pie. 

Connect with the world.

We started as storytellers, and that’s what we’re best at. Tell your story to the world with Bean Media Production’s help, the best full-service digital marketing and media production team based in Buffalo. We handle Social Media Marketing, Video Production, SEO, Graphic Design and Website Development in a professional manner so your message is crystal clear.

Stay up-to-date with our blog for more posts like this one, and make sure to follow the fun on our social media. 

Don’t be left behind. Be Seen. Be Heard. Grow your digital marketing footprint with Bean Media Productions by calling 716.898.8074 or by filling out a contact form today.