Keywords To Microphones: Unlocking The Secrets To Podcast SEO

by | Oct 30, 2023 | Buffalo SEO Agency, Organic Social Strategy, Search Engine Optimization, SEO, Social Media

Why You Need To Integrate SEO within Your Business Podcast Content

Hello and welcome back to the blog here at Bean Media Productions! Here we like to give you a little sneak peek bean-hind the scenes of our little slice of the internet and digital marketing as a whole. We’ve covered guides, how-to’s, tips and tricks, and today we wanted to talk about the rising star in the digital media world, podcasting and podcasting SEO! 

Podcasts have erupted in the digital landscape, offering businesses a fresh, intimate, and increasingly essential avenue for reaching their audience. But how do you cut through the noise to ensure your content reaches its intended listeners? The answer lies in strategic SEO integration, a topic we’ll tackle today, and hopefully shed some light on this often overlooked aspect, aiding in your podcast’s presence in the online world.

Podcasts, an audio-fueled medium, don’t typically get pictured in the realm of SEO. And when you think about it, it does make some sense, until mid-2019 Google couldn’t process audio for keywords and relevance. However, now that Google can scan audio, there’s a whole world of optimizations that can be made to reach your audience, creating new niches for content marketing. 

Understanding the Power of Podcast SEO

The arena of podcasting is expanding, with countless shows vying for the attention of eager listeners. Utilizing SEO within your podcast content isn’t just a strategy; it’s a necessity. By embedding strategic keywords and leveraging SEO tactics, your podcasts become more discoverable, reaching listeners curious about your topics.

But What Sets Podcast SEO Apart? 

Unlike traditional SEO, focused primarily on written content and website optimization, podcast SEO taps into audio-specific platforms and user habits integral to your show’s success. Understanding this distinction is the first step in an effective SEO strategy.

Think about it like this – There are a billion blogs on the internet, and just over 7 billion people. That’s about 1 blog per 7 people. Conversely, there are only 3 to 4 million podcasts total, and only 500k of those are actively producing episodes. That’s more like 1 podcast per 14,000 people. You won’t necessarily get that kind of traction, however the core idea remains: there is, quite frankly, less competition. And you have to think that a portion of those podcasts aren’t doing their due diligence to be SEO-ready, leaving a potential vacuum for your fledgling show to occupy.

Keep that graphic in mind from the linked page. We’ll come back to some of those stats later.

Crafting the Perfect Podcast Episode Titles

Vaporwave style illustration of a young female writer with diverse descent, engrossed in her task of performing podcast seo, leaning over a computer. The screen shows titles for a podcast episode being typed. On the desk, a second monitor displays a sophisticated audio editing software with detailed waveforms and editing panels. The ambiance is filled with neon hues, digital glitches, and retro motifs. Created in Dall-E 3

An episode’s title can make or break its success. The stakes are high, necessitating a blend of creativity and strategic keyword usage. This balance helps your content resonate with listeners and algorithms alike. Accompanying your titles with rich, descriptive descriptions adds layers of engagement and improves your visibility across podcasting platforms and search engines.

Strategic Keyword Integration for Business Podcasts

Identifying the Right Keywords For Podcast SEO Success

Effective SEO starts with pinpointing the right keywords – a process that hinges on understanding your audience and the niche your podcast serves. Various tools exist for keyword research, but employing them effectively requires skill and strategic thinking. Diversifying your keyword strategy to include general, specific, and long-tail keywords captures a wider, more targeted audience.

Collaborating with digital marketing companies like Bean Media transforms this complex process, ensuring your content is not just heard, but listened to. Our expertise allows us to navigate the keyword landscape on your behalf, freeing you to focus on what you do best: creating compelling content. You handle the content, doing what you’re passionate about. Let us handle the technical aspects that you could stress over.

Natural Integration into Your Podcast Content

Keyword stuffing is the polar opposite of genuine engagement. Yes, keywords are crucial, but they shouldn’t overshadow your message. Integrating keywords seamlessly into your script ensures authenticity, holding your audience’s interest, and satisfying search engine algorithms.

Places where we focus on including keywords:

  • The title of the post
  • The title of the podcast episode
  • Subheadings
  • The URL of the post
  • Image file names
  • Image ALT attributes
  • The beginning and end of the page content
  • Sprinkled naturally throughout the page content

Leveraging Show Notes for a Podcast SEO Advantage

Show notes are more than a summary; they’re an important SEO tool. By enhancing your show notes with strategic keywords and social sharing prompts, you extend your reach beyond the listening sphere, engaging your audience in a richer, more interactive experience.

Optimizing Podcast Metadata for Search Engines

Metadata, like meta descriptions, might not be visible to your listeners, but it’s on the frontline when it comes to search engine algorithms. Elements like episode descriptions, tags, and categories, optimized with keywords, direct potential listeners to your podcast, reflecting your brand’s identity and consistency.

Harnessing the Power of Transcripts for Accessibility and SEO

Vaporwave style illustration of a young male employe, wearing a casual t-shirt under an open button-down shirt. He's situated in a neon-infused modern office with retro digital elements. Deeply engrossed in transcribing a podcast episode on his laptop, the scene showcases his desk filled with colorful marketing materials like banners and flyers. A digital recorder with a glowing aesthetic is placed prominently on his workspace. Created in Dall-E 3

Transcripts serve a dual purpose: enhancing accessibility and boosting SEO. They provide a text version of your audio content, making it accessible for a wider audience and ensuring search engines can index your content effectively. Creating well-formatted, clean transcripts is an art – one that significantly contributes to your podcast’s online footprint.

Think about why YouTube keeps pushing for transcripts. It’s not just so their robots have the ability to listen to and read your video, it’s also so hearing-impaired people can be engaged members of your audience like their regularly-hearing counterparts through accurate captions. Transcripts aren’t just SEO best practices, its a part of accessibility-focused best practices too! 

Mastering Social Sharing Strategies

Getting Exposure Through Guest Appearances 

Guest episodes are a gateway to untapped audiences. They infuse your content with fresh perspectives and extend your reach through shared listenership. This cross-promotional technique is not only favored by audiences for its diversity but is also a savvy SEO strategy. You’ll not only be giving a fresh perspective on your talking points with a guest, you’ll potentially be exposed to a fresh audience as well! 

Guest-appearances aren’t the only method of encouraging engagement, you also want to be creating content that is evergreen, as well as covering trending topics that relate to the overall theme. This way, people can still find your content helpful after it’s recorded, edited and posted for months or even years to come. And by listening as it debuts, get to feel like they’re part of some inside jokes and topics.

Encouraging Social Sharing for Podcast SEO

When a listener shares your episode, it’s more than a compliment; it’s a key SEO interaction. Each share multiplies your visibility, creating organic traffic and boosting your rankings. Strategies like including shareable quotes, creating social media snippets, or directly inviting shares can amplify your presence exponentially. And remember, your full-length podcast can serve as an almost endless source of material for things like YouTube Shorts, TikTok, Instagram Reels, etc. Especially when you’re partnered with a full-service digital marketing and production agency who’s ready, willing and able to expertly edit your most share-worthy bites.

Podcasting and social sharing go hand in hand. In terms of demographics, podcast listeners tend to be between 18-44 years old, aka some of the most active participants of social media, and over half of the people in the US aged 12+ have listened to a podcast. Podcast listeners are also more likely to have at least one social media profile and more likely to follow brands like yours! 

Monitoring Your Podcast SEO Success

SEO isn’t a set-it-and-forget-it tool. Continuous monitoring through analytics allows you to adapt your strategies, identify what resonates with your audience, and understand where there’s room for improvement. Various tools can assist in tracking relevant metrics, ensuring your approach evolves alongside the dynamic world of SEO

Do I Need to Incorporate SEO Strategy to My Business Podcast? 

Illustration of a podcast microphone in the center, with sound waves emanating from it. Around the microphone, there are various icons representing SEO elements: a search bar, keywords, backlinks, and analytics graphs. Above the microphone, there's a banner with the text 'Podcast SEO'. The background is a gradient of blue to light gray, symbolizing the digital landscape of podcasting.

SEO is vital for making your business podcast a hit. Podcasts help show the human side of your brand, share cool tips and ideas, and make you a go-to expert in your field. But without good SEO, your show might get lost in the shuffle. 

SEO helps your podcast show up in search results and podcast platforms, helping more people find and love your content. For any business, this is a game-changer because it means more website visits, more potential customers, and more trust in your brand. By using SEO well, your business’s message can stand out and reach the people you care about most, giving you an edge in a world full of online noise.


1. How does podcast SEO differ from traditional website SEO?

While both these forms of SEO aim to increase visibility and searchability, podcast SEO requires unique strategies. Unlike websites, podcasts are audio-based, meaning they rely on metadata, show notes, and transcripts for search engines to crawl and index the content. Additionally, podcast SEO involves optimizing your presence across various audio streaming platforms, requiring an understanding of each platform’s unique algorithms and ranking factors.

2. Can I measure the ROI of my podcast’s SEO efforts?

Absolutely, though it could be more complex than other digital marketing metrics. Key performance indicators (KPIs) for podcast SEO include increases in episode downloads, listener engagement, website traffic (if linked to your podcast), and rankings on podcast platforms. By monitoring these metrics over time, you can assess the effectiveness of your SEO strategies and determine areas for improvement. Partnering with a digital marketing agency can provide a more in-depth analysis and a clearer understanding of your podcast SEO ROI.

3. How Do I Choose What To Talk About in my Podcast?

You can start a podcast on just about anything you want! We’ve seen TV show rewatch podcasts, video game podcasts, SEO podcasts, podcasts for various businesses, and so many more. As long as you have a passion, you can have a podcast. 

4. How Often Do People Listen to Podcasts?

We love our podcasts here in the States. Approximately 64% (appx. 189mil) of the population has listened to a podcast at some point, 42% (appx. 120mil) are monthly listeners, and 31% (appx. 89mil) are daily podcast consumers. That’s a huge portion of the population that could be eagerly awaiting your new business podcast! 

Connect with the World! 

Integrating strategic SEO within your podcast content is no longer optional; it’s essential in this digitally-driven world. While the landscape may be complex, with the right strategies, your content will not only reach the ears of your intended audience but also resonate, prompting continued engagement. 

Bean Media Productions is a full-service digital marketing team located in Buffalo, NY! But don’t let that fool you, we have clients all around the globe. As a high-end digital marketing agency, we give each of our clients the individual attention and service they deserve. We have a proven track record of success in growing business with search ads, SEO, website development and designconversion rate optimizationvideo production, and so, so much more.

Stay up to date with our blog, where we’ll regularly send out some basic digital marketing advice, updates on what’s what in our slice of the internet, and more! You can also find our socials on Instagram, LinkedIn and YouTube to get a more detailed picture of who we are and how we do things. If you’re ready to launch your digital presence into the stratosphere, give us a call or fill out a contact form. We can’t wait to discuss how we can grow your business!

Be Seen online. Be Heard by your prospective customers and clients. Grow With Us here at Bean Media Productions!