Meta Description: A short summary, typically between 150 and 160 characters, that describes the content of a webpage. It appears in the search engine results pages (SERPs) beneath the title tag.
Utilizing The Meta Description for Optimal SEO
Crafting compelling meta is a key digital marketing practice because it can influence a user’s decision to click through to your site. It provides a snapshot of what the webpage contains, helping search engines and users understand the page’s relevance to a particular query, potentially increasing traffic and improving SEO performance.