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Video Production

High Quality Video Production In Buffalo, NY

When Bean Media Productions began over 20 years ago, the world of video production was incredibly different from what it is today. Even 5 years ago, video production and strategy have evolved immensely. That being said, having professional video is more essential than ever for companies of all sizes.

Very early, we saw the potential of YouTube and web video as a way to reach potential customers for our clients. But with social media’s ever-growing popularity and the short-form video revolution. Our video production continues to evolve to meet the ever-changing media landscape.

HIGH PRODUCTION
HIGH VALUE

Creating a professional video requires experience, equipment, and preparation. We consider ourselves specialists in taking your message and crafting it in a way that you’re proud of. This philosophy has held true in the marketing industry despite its many changes, and has helped us refine our digital marketing strategies 

*Insert Digital Marketing Methodology Video Here*

Sitting down and being in front of the camera isn’t easy.
We aim to help you craft your message in a simple, conversational manner. Just like having a coffee shop conversation. We take those bits of raw passion and fortitude that you represent and can create a core video, multiple videos, and whatever else you may need.

Don’t Just Make a Video. Build a Content Library.

We don’t aim to just construct one video. If we are interviewing you, filming your business, or message, recording a process, or photographing a location, we take those elements and create an entire library. 

A single shoot can become a core brand video, social media clips, behind-the-scenes content, educational videos, website content, promotional material, and more.

Instead of letting valuable footage sit unused, we revisit your content library and find new creative ways to put it to work. This enhances more value from the time, planning, and investment that went into your production.

Video Optimization

With today’s video landscape, even the best videos can be buried under mountains of content if they remain unoptimized. Using many of the techniques of Search Engine Optimization, Video SEO has been a pillar of Bean Media’s success over the years. We take great effort in ensuring your video is not only produced but also discovered. All this while providing a solid addition to your organic traffic and SEO.

Video Animation

With changes to how your consumer interacts with media, specifically the amount of time spent on mobile devices and social media, attention spans aren’t what they used to be. Crafting quick messages using text and subtitles, graphics, and animation can get your point across quickly and provide subliminal reminders of who you are to your targeted consumer.

Custom Audience Targeting with Video

What Message Do You Want to Tell?

Where Do You Want Your Message to Go?

These are the most important questions for us. We can craft a video program that is best suited for your marketing needs and individual goals. Using both organic and paid concepts, Bean Media Productions can custom-tailor a targeting strategy to get the right eyeballs on your video.

If you’re interested in talking about a video production project, or would like to learn more about how we can help you use existing video to promote your business, just give us a call at the office, or reach out via Bean Media Productions’ contact form!

Avoid the Lawsuit by Ensuring Your Website is ADA Compliant

by | Jul 24, 2023 | Web Design Buffalo NY, Web Development Buffalo NY

ADA Compliant blog feature image, background by midjourney

Hello and welcome back to the blog here at Bean Media Productions! Here we like to give you a little sneak peek beanhind the scenes of our little slice of the internet and digital marketing as a whole. Recently, we’ve talked at length about how you can enhance your digital presence to reach more customers, and today we wanted to shift focus slightly. You need to ensure your web development and design is ADA compliant, closing a potential lawsuit exposure. We’ll talk about how the ADA has been updated to the digital age, and cover a case involving Target not having a compliant website. Noncompliance is a real issue with real consequences, so read on! 

There’s no denying that ADA compliance in web design is a key business strategy. It makes sure your digital platform is accessible to all users. And it can protect your business from legal trouble and improve your online visibility. So, let’s dive deeper and find out why this is key for every Buffalo business.

Quick Navigation

Grasping ADA’s Influence in Digital Space

The Americans with Disabilities Act (ADA) has been vital in building inclusion since its birth in 1990. Yet, ADA standards had to adapt as the world pivoted towards digital. The core goal: to ensure that all platforms, including websites, are accessible to all individuals, including those with disabilities.

ADA Standards: A Vital Aspect of Web Design

ADA guidelines can be seen as a compass, guiding businesses on how to create inclusive websites. It enables screen reading compatibility, magnifies text sections, and more! These guidelines keep the promise of accessible web design for all your visitors.

Businesses that neglect ADA guidelines risk more than just lost potential. In recent years, there has been a surge in lawsuits against businesses with non-ADA compliant web designs. These cases serve as a reminder that accessibility isn’t just an ethical choice; it’s a legal one.

Looking at NFB vs Target’s Web Accessibility Lawsuit

Looking at the lawsuit between target corp and the national federation for the blind, with ada web compliant design at its heart

The legal risks of skipping ADA guidelines can be harsh, as the landmark case between the National Federation of the Blind (NFB) and Target Corporation shows. In 2006, the NFB filed a lawsuit against Target for their website’s inaccessibility to the blind, alleging violations of the ADA and California’s Unruh Civil Rights Act and Disabled Persons Act.

Target’s inability to meet web accessibility standards resulted in a 2008 settlement. The corporation was required to pay $6 million in damages and had to revamp its website to cater to people with disabilities. For three years, Target’s site accessibility was monitored by the NF. Their web development team then underwent training.

This case set a precedent, highlighting the importance of ADA compliance in web design. Not just for ethical or reputational reasons but also for avoiding significant financial penalty.

The Reputational Damage from Non-ADA Compliant Web Designs

The ripple effects of ignoring ADA compliance extend beyond the courtroom. In today’s connected world, businesses with inaccessible websites risk reputational damage. Which could result in losing the trust and respect of potential customers. It sends a clear message – if you don’t care about accessibility, do you really care about your customers?

Aside from the legal consequences, Target’s case shows another critical factor – the reputational damage endured. This high-profile case put a spotlight on the corporation’s lack of accessibility, causing a potential loss of trust and respect from consumers. It sent a clear message to businesses worldwide. Businesses with inaccessible websites risk reputational damage and can lose credibility with potential customers, damaging the very foundation on which their brand is built.

Remember, in today’s digitally-connected society, a brand’s online reputation can make or break its success. With an ADA compliant website, businesses can showcase their commitment to inclusivity and gain trust from their audience, an invaluable asset in today’s competitive market.

Advantages of ADA Compliant Web Designs for Buffalo Businesses

bean media's tool for ensuring ada compliant web design, accessibe

But ADA compliance isn’t just about dodging legal bullets or safeguarding your image. It’s about nurturing an ethical, accessible digital environment that everyone can enjoy. Plus, it can even give your SEO a boost, making your business more visible to potential customers and improving your reach.

Stand Out with ADA Compliant Web Designs

In the bustling digital landscape of Buffalo, an ADA compliant web design is more than a feather in your cap—it’s a beacon, signaling to customers that you value inclusivity. And in today’s socially-conscious market, this can help you build loyalty, foster a positive brand image, and ultimately stand out from the competition.

Ensuring ADA Compliant Web Development with Bean Media

Luckily for you, we have the tools available to ensure your website is ADA compliant without overhauling your entire web design when you don’t need to. We have brought in a clever little plugin and tool called AccessiBe that adds an ADA-compliant layer to your site, with awesome features like screen reader mode, enhanced contrast, seizure safe profiles, keyboard navigation, and more. If you want to see the whole suite of features, click the little green circle with a person inside and watch how they change our website without us having to change out the graphic design. This tool seamlessly integrates behind the scenes of your website, ensuring ADA compliance. 

Maintaining ADA Compliance with Continuous Updates and Audits

The journey to ADA compliance isn’t a one-off task. It’s a continuous process that requires regular updates and audits to meet evolving standards. But you don’t need to worry. Bean Media, your trusted digital partner maintains your website’s accessibility and adapts to new standards and user feedback, ensuring that your digital platform evolves to meet your customers’ needs.

Connect with the World

Bean Media Productions is a full-service digital marketing team located in Buffalo, NY! But don’t let that fool you, we have clients all around the globe. As a high-end digital marketing and production agency, we give each of our clients the individual attention and service they deserve. We have a proven track record of success in growing business with search ads, SEO, website development and design, conversion rate optimization, video production, and so, so much more. 

Be Seen online. Be Heard by your prospective customers and clients. Grow With Us here at Bean Media Productions! 

Stay up to date with our blog, where we’ll regularly send out some basic digital marketing advice, updates on what’s what in our slice of the internet, and more!

Choose Bean Media for a Prosperous Digital Tomorrow

ADA compliant web development is a must in today’s digital landscape. By choosing Bean Media Productions, Buffalo businesses can not only achieve ADA compliance effortlessly but also foster inclusivity, boost their SEO, and protect their reputation. With us, your website becomes a welcoming platform for all users, driving customer engagement, and business growth.

So, why wait? Embark on your journey to ADA compliance with Bean Media today. We can’t wait to discuss how we can grow your business!

Remember to stay connected with us on Facebook, Instagram, LinkedIn and YouTube for a deeper dive into who we are and how we do things. If you’re ready to skyrocket your digital presence, give us a call or fill out a contact form today.