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Bean Media Productions is an accredited Google Partner

Video Production

High Quality Video Production In Buffalo, NY

When Bean Media Productions began over 20 years ago, the world of video production was incredibly different from what it is today. Even 5 years ago, video production and strategy have evolved immensely. That being said, having professional video is more essential than ever for companies of all sizes.

Very early, we saw the potential of YouTube and web video as a way to reach potential customers for our clients. But with social media’s ever-growing popularity and the short-form video revolution. Our video production continues to evolve to meet the ever-changing media landscape.

HIGH PRODUCTION
HIGH VALUE

Creating a professional video requires experience, equipment, and preparation. We consider ourselves specialists in taking your message and crafting it in a way that you’re proud of. This philosophy has held true in the marketing industry despite its many changes, and has helped us refine our digital marketing strategies 

*Insert Digital Marketing Methodology Video Here*

Sitting down and being in front of the camera isn’t easy.
We aim to help you craft your message in a simple, conversational manner. Just like having a coffee shop conversation. We take those bits of raw passion and fortitude that you represent and can create a core video, multiple videos, and whatever else you may need.

Don’t Just Make a Video. Build a Content Library.

We don’t aim to just construct one video. If we are interviewing you, filming your business, or message, recording a process, or photographing a location, we take those elements and create an entire library. 

A single shoot can become a core brand video, social media clips, behind-the-scenes content, educational videos, website content, promotional material, and more.

Instead of letting valuable footage sit unused, we revisit your content library and find new creative ways to put it to work. This enhances more value from the time, planning, and investment that went into your production.

Video Optimization

With today’s video landscape, even the best videos can be buried under mountains of content if they remain unoptimized. Using many of the techniques of Search Engine Optimization, Video SEO has been a pillar of Bean Media’s success over the years. We take great effort in ensuring your video is not only produced but also discovered. All this while providing a solid addition to your organic traffic and SEO.

Video Animation

With changes to how your consumer interacts with media, specifically the amount of time spent on mobile devices and social media, attention spans aren’t what they used to be. Crafting quick messages using text and subtitles, graphics, and animation can get your point across quickly and provide subliminal reminders of who you are to your targeted consumer.

Custom Audience Targeting with Video

What Message Do You Want to Tell?

Where Do You Want Your Message to Go?

These are the most important questions for us. We can craft a video program that is best suited for your marketing needs and individual goals. Using both organic and paid concepts, Bean Media Productions can custom-tailor a targeting strategy to get the right eyeballs on your video.

If you’re interested in talking about a video production project, or would like to learn more about how we can help you use existing video to promote your business, just give us a call at the office, or reach out via Bean Media Productions’ contact form!

Google Says “Keep Your Cookies”… For Now

by | Oct 13, 2021 | Advertising, Content Marketing, Digital Advertising Buffalo, Digital Marketing, Google Ads, News

Update August 2022: Google has recently announced that Third Party Cookies will once again have their deprecation delayed. Their support now extends into 2024. Google claims they need more time to test out their Privacy Sandbox Initiative. The original blog post follows below as it still contains relevant information.

Google decided to push the date back on the death of cookies on Chrome by about a year. Instead of early 2022 signaling the phase-out of cookies, Google has moved it back to late 2023. Why the change?  What does that mean for our industry? Does it affect consumers that much, and how? Today, this blog aims to dive into some of those answers.

Why the delay in ending 3rd-party Cookies?

The deadline change follows international regulatory and advertising industry pressure. This pressure is about the alternatives Google has proposed and their dominance in digital advertising.  A memo sent out by Alphabet said the extension is to provide more time to test and devise a replacement. 

Removing 3rd-party cookies puts many web publishers and content developers in an odd situation. Google has said that publishers and advertisers will have nine months to migrate once a solution has been found. The business model of supporting free content could be jeopardized without an alternative. 

The company states “The Privacy Sandbox initiative aims to create Web technologies that both protect people’s privacy online and give companies and developers the tools to build thriving digital businesses to keep the Web open and accessible to everyone, now, and for the future. To make this happen, we believe the Web community needs to come together to develop a set of open standards to fundamentally enhance privacy on the Web, giving people more transparency and greater control over how their data is used.“

Google continues, ​​“In order to do this, we need to move at a responsible pace. This will allow sufficient time for public discussion on the right solutions, continued engagement with regulators and for publishers and the advertising industry to migrate their services.”

Google’s approach to Cookies draws criticism

A comic from October 2020 once again is relevant as Google faces pressure over 3rd-party cookies.

Google decided to drop cookies in early 2020, a move marked as a win for consumer privacy across the web. It also drew criticism and concern. Mostly from regulators and advertisers over not having an alternative and potentially giving Google even more power. Earlier this year, Google confirmed there will be no replacement for unique identifiers to track individual persons after cookies are removed. Meaning the only way of targeting and measuring ads in Chrome, outside of first-party data sharing, will be from proposals managed inside Google Privacy Sandbox. 

This approach has also caused concerns and regulatory investigations in the US, UK and EU. The latest came last week as the European Union kicked off an antitrust investigation into Google’s digital ad influence. It is looking into anti-competitive business practices among other allegations. 

The UK reached an agreement with Alphabet. The highlight of it sees the search giant giving at least 60 days’ notice before removing cookies. The UK regulator, the Competition and Market Authority, can also impose further changes to this plan.

What does the Cookies delay mean for the industry?

Photo by Marvin Meyer on Unsplash

Industry response to the news of the delay has been positive. Google made this change the most used web browser and didn’t give much time to have a solution. Also, as mentioned earlier, the move away from cookies could give Google even more power.

Due to the delay to the demise of cookies, there are companies beginning to provide alternatives. One such is Criteo. They are building a first-party media network, using contextual targeting, and are working inside of Google’s Privacy Sandbox. 

Consumers have shown that they will be willing to exchange data for services like free internet or premium content in the wake of cookies. It is worth noting that other browsers like Firefox, Edge and Safari have already phased out cookies.

The time is now for those in the industry to come up with first-party solutions. Since Google announced the delay, there is time to do it right rather than rushing it through. How’s the saying go? “Measure twice, cut once.”

Does it affect consumers?

The delay itself doesn’t directly affect users, except if they heard about the end of the cookie but not about the delay. And that would just be a little confusing before continuing along. Once the change has been fully rolled out is when consumers will notice things. Third-party cookies will be mostly eliminated. Also, this should give rise to more contextual marketing. That should be a boon in creating a better connection with customers and serving more relevant campaigns.

Share your story 

Bean Media Productions is a full-service digital marketing, SEO, video production, and web content development team. Don’t forget to check out our blog for more updates and helpful hints, so you don’t miss a thing! For example, these fun little numbers here and here. Bean Media Productions got our start as storytellers, and it’s something we still take pride in today. Share your story with the world. 

Don’t be left behind. Grow with us. Be seen. Be heard. Contact us today by calling or filling out an online form to get your story out there. Someone wants to listen.