OpenAI just released a massive update to ChatGPT for business owners: Business in ChatGPT. Highlights include creating a Business Profile, building a custom Business Agent, and seeing key analytics so you can understand your business’s visibility in the large language model.
As a digital marketing agency with 20+ years of experience providing digital visibility to our clients, we see this update as a major opportunity for business owners to grow their outreach as the way people search and use the internet changes. Today, we are going to walk you through what this update does, why it’s so important, and what business owners need to know about the new Business in ChatGPT features.
Claiming Your Business in ChatGPT
Before you get access to the features, you need to claim your business with OpenAI’s new Business Hub.
The first step is pretty simple and provides two initial methods to initiate the claiming process. Start by logging in using an email or profile that you plan to use for your business. Once logged into ChatGPT, go to the left sidebar and go to Business
Step one offers a choice of delivering a code via SMS/Phone call to your registered business number. The other offers an opportunity to verify by means of inputting a TXT record into your DNS, which can be a bit tough for the average bear. This would be a job for your web developer to help with in most scenarios.
Once you work through this process, the system will take a few minutes to ensure you are who you say you are. Then, you will need to submit a government-issued ID in order to verify you’re a human who is connected to the business.
This will allow you to use your device camera to capture a photo of your identification of choice. Then you’ll need to smile for 3 photos to match your ID.
Then it will ask for a series of information like your EIN, business address, and business name.
We are in the process of completing this currently and will update this blog when we have the final steps completed.
ChatGPT Business Profile
In OpenAI’s official announcement, they talk frequently about a “Business Profile”. When a user searches for something that prompts the AI to give them information about a specific business, the user will have the option to view their business profile to gain more insights.
As OpenAI puts it:
“When a business appears in a model response, people can click to see the business’s ChatGPT profile”
Once you claim your business, you can customize your ChatGPT Business Profile with key information that you can feed directly into the AI. This gives businesses the unique opportunity to provide direct, accurate information to ChatGPT.
“This gives businesses a new way to provide information to ChatGPT, helping people explore products and services using the most accurate and up-to-date details”
Before this update, the way ChatGPT got information on businesses, and, well, everything, was by crawling publicly available information on the internet. If a user asked ChatGPT about a specific company, the AI would look at that company’s website and then generate a response from that.
The problem with this is that often the information it crawled is outdated, old, not presented correctly, or is wrong. With the new Business in ChatGPT update, by adding key information to ChatGPT, you are providing it with the most up-to-date, relevant information about your business. This makes the LLM understand who you are better and provide better and more accurate results for users.
Customizable Features of this “ChatGPT Business Profile” include
- A 300-character “about” description.
- Contact Info (Phone number/website URL)
- Business Hours
- Products (if relevant)
- Your Business Agent (If created)
I asked ChatGPT to give me an example…
I wanted to see a ChatGPT Business Profile as an example, so I turned to the LLM to see what it would look like in the AI. Here is what I got
Now, this is for illustrative purposes, so a real business profile might be different from the example ChatGPT actually gave me. Still, the functionality is exactly as OpenAI described in their announcement post and is clearly going to be a very useful feature for businesses and users to discover each other.
From the business profile, you can learn about the company, visit their website, or talk to their custom Business Agent (See below)
Google Business Profiles, or ChatGPT Business Profiles
If you are familiar with SEO, think of this like a Google Business Profile, but from within ChatGPT.
Google Business Profiles tell Google users and Google algorithms some core information about your business. GBP’s are then served up as results when someone searches something on Google that is relevant enough to prompt your business profile to appear. ChatGPT business profiles work the same way but for GEO within the large language model.
Integrated Analytics
As a digital marketing agency, this is especially important to us. Once you claim your business, you can see analytics of how you reach users within ChatGPT. Through Business Hub in ChatGPT, you will be able to see aggregated analytics and insights for how people discover and interact with your business within ChatGPT.
Key points being:
- Mentions (How often your business appears in ChatGPT
- Website Clicks (How often people visit your site from ChatGPT
- ChatGPT Business Profile visits
According to OpenAI:
“Businesses can also explore discovery topics—common themes across conversations where their website is cited. These insights can help businesses understand how they’re represented and find opportunities to improve the information they share.”
Tracking AI Performance for Marketing
For us as a digital marketing agency, this is an extremely valuable tool to track the performance of our clients’ websites appearing in ChatGPT; this will revolutionize GEO (Generative Engine Optimization) and allow us to strategize more effectively in our SEO, AEO, and GEO marketing campaigns.
Before this update, information about AI visibility was not nearly as easy to track; we only just saw site visibility in Google’s AI Overview added a few months ago in Google Search Console. Understanding how a website performs within the most commonly used large language model is a huge leap in information.
Building A Business Agent | A Sub-Model for Your Brand
One of the more curious things you can do with Business in ChatGPT is create a Business Agent. As OpenAI puts it:
“After claiming their business in ChatGPT, eligible organizations can build, test, and launch a Business Agent—a new way to answer questions and help people explore their offerings.
When a business appears in a response, users will be able to click the associated ChatGPT Business Profile. From there, users can choose to ask the Business Agent questions & concerns, and understand more about the product or service.
The example OpenAI gives:
“Someone comparing products could ask about the differences between two options and which features fit their needs. A Business Agent could help them explore those questions using the business’s information.”
This Business Agent acts as a very basic mini AI model that you can train to be tailored to your business. This mini model serves as a sub-model of ChatGPT.
Training your Business Agent within ChatGPT
Once you claim your business in ChatGPT, you can build an Agent, whom you can program to represent your business appropriately. You can train it to behave like you, answer questions like you, and act in accordance with your brand.
With the Business Agent Builder you are able to designate your Business Agent’s
- Name and outward appearance
- Behavior
- Knowledge base
You can also designate your agent’s product feed if you are in E-commerce. This seems to be a way you can designate what products your AI Agent is qualified to talk about.
Now is an important time to remember that Business Agents, ChatGPT Business Profiles, and Business in ChatGPT as a whole are all brand new and still technically in beta, meaning we can expect future updates and functionality to come.
E-commerce and Shopping UI
One of the examples that OpenAI uses in depth is e-commerce, with built-in functionality for products. In their announcement video, they show off adding product files to ChatGPT. These products will appear on your ChatGPT Business Profile along with other information. (See above)
Beyond showing up in your business profile, your products will get served as results if the user searches for something that prompts ChatGPT to showcase the product. It seems likely that OpenAI will look towards providing analytics for individual product visibility going forward.
Products have existed within ChatGPT since around September of 2025, but how do they look in the AI feed? As you can see, when I ask ChatGPT for ideas for new keyboards to buy as an example, it provides me with these options.
Wow, clearly Staples is doing something right to get listed 3 times. You can see the products appear directly in ChatGPT. If I click on one of these links, a sidebar opens up in ChatGPT, giving me more information about the product.
This information in this sidebar shows users:
- The name of the product
- Images of the product
- The vendors & where to buy the product
- What to know about the item
- What people are saying about the product
- Other similar product options
The sidebar also lets users favorite or save the product, adding it to their Library tab within ChatGPT so they can find it again if desired.
By claiming your e-commerce business within ChatGPT, you will have more control over how your products appear within the LLM. Still, e-commerce products within ChatGPT are nothing new; this just gives businesses more opportunities to talk to the AI and tell it what it needs to know directly without relying on ChatGPT crawling their website to serve the information.
This begs the question:
What is OpenAI trying to do?
If you look at the signs here for e-commerce specifically, it seems apparent to us that ChatGPT wants to become a retailer for e-commerce products. OpenAI admitted it last year: “Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol.” OpenAI wants to have users be able to use ChatGPT like Amazon. Explore products, read reviews, and buy them right within ChatGPT, likely with OpenAI taking a small cut of the profits along the way.
Supposedly, this function already exists within ChatGPT for Etsy and Shopify sites. Personally, I have never seen a “Buy Now” option within the AI, and even when I tried to bait it out, I couldn’t find an example where it didn’t just link me to a product page on an external website.
That’s Likely to change with the new Business Features.
It’s important to mention, though, that Business in ChatGPT is brand new. It was released only two days ago as of writing this article. Very few brands have claimed their business within ChatGPT so far. As more companies do and add product information to their ChatGPT business profiles, it seems more likely that ChatGPT will become an even more powerful player in the e-commerce scene.
What Does This Mean for Digital Marketing and Your Business?
This update symbolizes a potential major shift in digital marketing strategy.
Google is and will very likely remain the dominant search engine, but with the rise of ChatGPT and other large language models, the way people use the internet and search for things online is evolving.
These numbers are a few months old at this point, but other than Google, ChatGPT is queried more than any other search engine, with around 2.5 billion daily prompts.
People are on this platform, and they use it every single day. The ChatGPT Business update represents an opportunity for businesses to get ahead of this and really revolutionize their SEO & GEO campaigns.
How Important is this for Business Owners?
This update ultimately provides businesses with marketing tools within ChatGPT, and specifically for organic GEO visibility. This likely isn’t going to revolutionize your marketing campaign. What it will do is increase your business’s visibility, as well as the accuracy of the information that ChatGPT provides users about your business.
Setting up your business in ChatGPT is nice; there’s not really any downside to doing it, and it provides another way for your client or customer to discover and interact with your business. It will likely benefit any business’s marketing campaign, even down to the local level. Everyone who wants to be discoverable on ChatGPT should do it eventually, but it’s not necessarily a #1 priority for marketing your business.
However, if your business is in e-commerce, this is honestly a different story. If you want to get your products out to more potential customers, setting up a ChatGPT Business Profile could provide an extremely valuable stream of buyers coming in. If you are in e-commerce, setting up a ChatGPT Business Profile will likely be a major part of your marketing strategy, and you may wish to consider making this a high priority.
However, each digital marketing campaign is different, and where you prioritize your marketing budget requires careful strategy, meticulous planning, and complex understanding. Thats where we can help.
At Bean Media Productions, we have over 20 years of experience getting our clients’ message out in front of the right audience at the right time. We do this with video production, social media marketing, advertising, SEO, and, in the last few years, AEO and GEO.
If you want to talk about your ChatGPT Business Profile and whether or not it’s a priority in your marketing campaign, get in touch with us. We can help you set up, manage, and strategize your ChatGPT presence as well as your presence across the internet. So don’t hesitate; reach out today.
