Video Production has changed dramatically over the last few years. With the rise of things like TikTok, YouTube Shorts, and Meta Reels, (Facebook/Instagram), and people’s attention span being lower than ever, it can seem like the old way of video marketing is obsolete and not worth doing. This can not be further from the truth.
How to Market a Video in 2026
Once you produce a video, you might struggle with figuring out the best way to use it. If you don’t market your video properly, the time and money you spent creating the video won’t yield many results, and in some cases, can be wasted.
Fortunately, in 2026, there are new, efficient ways to market your video that will skyrocket the value of each video you make without incurring large production costs or requiring additional recording time.
Turn Longer Videos into Short Clips
There are large audiences of people who will never watch your video due to its length and format. People’s attention span has dropped, and we can’t pretend that the average viewer is likely to watch even a 2-minute-long video. The same person WOULD watch your video, though if it was presented to them in 10-90 seconds
After your video is done, it can be easily re-edited into shorter vertical clips that are perfect for viewing on mobile devices and posting on social media. The number of clips usually depends on the length of your original video, but it’s not uncommon for dozens of clips to be made from one original main video. The content of these clips is taken from your original video, so no additional filming or recording is necessary.
A 20-second Meta Reel created from a 50-minute podcast
The Short-form Content Can Be:
- Highlights from your original video
- Hyper-focusing on a specific topic
- A funny or engaging moment
- A quote or powerful line of dialogue
- An advertisement
- Or any other segment of your original video
The content of these shorts doesn’t have to come directly from your original video, either. Let’s say you were interviewed for part of the main video production. Only certain parts of your interview were edited into the final video.
A skilled video editor could easily take parts of the interview that didn’t make the original cut and reuse those segments for clips and shorts. Alternatively, the editor could combine used and unused sections to create a whole new video entirely.
The important part about this is that it means there are no additional expensive recording days, no additional big-time commitment shoots, and the only work that is required to produce these reels is done by the video editor.
Use your Video Clips on Social Media
Once your video editor has created the clips from the original video, the best way to market those videos will be to post them on social media. LinkedIn, YouTube, Facebook, Instagram, Twitter (X), and TikTok are great options for this.
Video content like Meta Reels, TikToks, and YouTube Shorts is prioritized in social media feeds. Video content will almost always outperform static images in view count because social media platforms like Instagram and Facebook will prioritize sending out short video content to wider audiences.
Posting short videos on social media will get more attention for your social media pages, but can also be a way for you to market your main video. If you post your main video on YouTube or your website and make clips from it, you can link each of your reels to your original main video. That way, every time the shorter clip is viewed, the engaged viewer could quickly be linked to your main video and watch it as well.
The old method of simply posting your video to the internet won’t get you much traction at all. But by breaking your video into clips and sharing them on social media, you can
- Grow your social media presence.
- Have your short video content viewed by your followers
- Have your short video content viewed by your non-followers
- Grow your library of videos.
- Attract viewers to your website.
- Increase the viewership and audience for your main video.
A single video’s value greatly increases when broken into clips. It can even attract those who would never have originally seen your video due to its length. View each clip as an advertisement for your main video. If your audience enjoyed the clip, they are much more likely to followthrough and watch the full thing.
Use Short Video Clips as Advertisements
You created a great video, and you also created several short vertical videos from it. Now you have the option to run any of these videos as an ad. Advertising has changed, and using your 10 to 90-second clip as an ad might seem absurd at first, but human content resonates with people in a way that commercials do not.
These clips make for perfect ads to post on social media. When a member of your intended audience is scrolling through video content on Meta, YouTube, or TikTok, you could have your ad show up in their video feed. Oftentimes, the viewer won’t even realize they are watching an ad.
If you have a reel where you are talking about your company, you can easily put a budget behind it, and suddenly, you have an advertisement that feels organic and natural, and you don’t have to pay production costs to get it done. You already created the video; now it’s time to reap the rewards.
All of this can be a lot of work, but it’s significantly easier than making a second video, but it’s even easier if you work with us/ If you want expert help for video production, video seo, ad spend, or anything else marketing, Contact Us to get the most out of your video.
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