Plant Your Flag with Bean Media

We started the PYF Podcast to learn more about other business owners in WNY who decided to plant their flag and make the world a better place. It’s been extremely insightful, gratifying, and interesting to hear their stories.

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Insights & Resources from Our Blog

Using The Content Library Approach For Digital Marketing

by Drake Heckmann | October 2, 2026 | Content Marketing, Digital Marketing, Digital Marketing Buffalo, Video Production | 0 Comments

In digital marketing, you may have heard the term " content library"; you may think it's pretty self-explanatory, but the content library approach to digital marketing is often underutilized and misunderstood. This misuse is costing far too many companies far too much...

All the Major Advertising Platforms for Digital Marketing

by Drake Heckmann | September 9, 2026 | Advertising, Advertising Agency Buffalo NY, Paid Ad Strategy, Social Media Advertising, TikTok Ads, YouTube Ads | 0 Comments

There are far too many major advertising platforms to keep in mind when planning a digital marketing campaign. It’s an excellent practice to learn as much as you can about them when deciding where to spend your ad budget. Different platforms have strengths and...

What on Earth is Going on with the Google Sheets Logo?

by Jer Mountain | August 13, 2026 | Uncategorized | 0 Comments

Yikes. Why the rebrand? Recently, upon a quest to prove digital marketing success in the digital-spanning panels of Google Sheets, I found myself thinking I had a glitch on my Chrome browser tab. As I dug around the page a bit more with my eyes, I darted back and...

Is Advertising on ChatGPT Worth It? A Guide to OpenAI Ads

by Drake Heckmann | July 23, 2026 | Advertising, Advertising Agency Buffalo NY, Digital Advertising Buffalo, Digital Advertising Buffalo NY, Digital Marketing, Paid Ad Strategy | 0 Comments

In February 2026, OpenAI began experimenting with allowing advertising within its famous AI language model, ChatGPT. As a business that is looking into digital marketing, how effective is advertising within ChatGPT? We at Bean Media Productions are a Buffalo, NY-based...

What on Earth is Going on with the Google Sheets Logo?

Aug 13, 2026 |

Yikes. Why the rebrand? Recently, upon a quest to prove digital marketing success in the digital-spanning panels of Google Sheets, I found myself thinking I had a glitch on my Chrome browser tab. As I dug around the page a bit more with my eyes, I darted back and...

What is Social Media Optimization?

Jun 18, 2026 | Branding, Buffalo SEO Agency, Content Marketing, Digital Marketing, Google Optimization, Local SEO, Organic Social Strategy, Search Engine Optimization, SEO, Social Media, Social Media Strategy

What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do?

How Companies Use Discounts, Coupons, and Sales to Optimize Their Marketing Strategy

May 27, 2026 | Digital Marketing, Digital Marketing Buffalo

Almost every industry does it in some way, bundles, sales, discounts, coupons, free trials, and other marketing ploys that reduce prices for the buyer. Obviously, this means that the company is not making as much money as it could be by selling products or services at...

Join the Conversation with Plant Your Flag

Want to join Mike & Jer on an episode of the Plant Your Flag Podcast? Let’s talk! We’d love to have you. Let us know if there’s anyone you feel has a good tale to tell about planting their flag and starting something to make the world a better place!