Niche Market: A small, specialized market segment within a larger market, focused on meeting the specific needs and preferences of a targeted group of customers. You want to attract the right kind of searches, rather than every searcher under the sun.
Niche Market – Sacrificing Total Views for Conversion
The core idea for niche marketing is that you sacrifice total views and impressions in order for the views that you do get to be of a higher quality. A similar idea is employed by individual YouTubers, instead of having a channel that tries to do everything under the sun, pick a smaller niche that isn’t explored as much. It also related to long-tail keywords rather than only having high-competition short tail ones. Think about it like this – ranking for a keyword like “auto sales” would be very difficult, ranking for “high-end auto sales and rentals in /location/” is much more feasible.