Native Advertising

  • Native Advertising: Involves ads that match the look, feel, and function of the media format in which they appear. These ads are often found in social media feeds or as recommended content on a webpage. These ads are great for social media because if a user interacts with an ad like its a regular post, they’re more likely to remember your brand.

Native Advertising in Digital Marketing

This advertising strategy exists because it doesn’t interrupt the user experience, leading to higher viewer retention. By blending with the platform’s native content, it attracts more natural engagement, fostering trust and improving the chances of conversion. Remember, getting your ad out there is only part of the battle, we also have to get the viewer to remember your brand before they convert!