Engagement Rate

  • Engagement Rate: Engagement rate is a metric used in social media marketing that measures the level of engagement that a piece of created content is receiving from an audience. It could be measured in terms of likes, shares, comments, or the time spent on a page.
an image depicting engagement rate by having a thought bubble filled with a messaging, like, and heart symbol.

Engagement Rate is an Important KPI for Digital Marketing

The engagement rate offers a window into the soul of content effectiveness. High engagement signifies a strong connection between the brand and its audience, leading to increased trust. In an age where consumers are bombarded with content, genuine engagement often translates into brand loyalty and advocacy.