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Email Marketing

Home » A Glossary of Terms for Digital Marketing and SEO » Email Marketing
  • Email Marketing: Email marketing is the practice of sending various types of content to a list of subscribers via email. The content can serve purposes like providing industry news, giving product updates, or increasing customer loyalty. It’s a direct form of marketing that can be easily personalized and targeted.
an image depicting email marketing by having a hand symbol holding a smartphone, with an email notification in a chat bubble.

Why Email Marketing is a Facet of Most Digital Marketing Efforts

Email marketing is a cornerstone of digital strategy due to its intimate and direct nature. It not only allows for direct communication with potential and existing customers but also offers one of the highest returns on investment in the digital marketing realm. Not only that, but it offers ease of automation, and effectiveness in creating brand loyalty. Businesses can create segmented and personalized campaigns, deepening their relationship with their audience.