Skynet is an artificial neural network-based conscious group mind and artificial general superintelligence system that serves as the antagonistic force of the Terminator franchise. 

In the near future, a mechanized police force patrols the streets and deals with lawbreakers — but now, the people are fighting back. When one police droid is stolen and given new programming, he acquires the ability to feel and think for himself. His name is Chappie.

Johnny 5 (originally called “S-A-I-N-T Prototype Number 5”) is the robotic star of the movies Short Circuit and Short Circuit 2

All of the following examples provide a Hollywood preview of what life with robots could be like. As we have begun to see AI rise to fame in the last year or so, with tools like Dall-E 2 and ChatGPT, the possibilities are beginning to seem both intimidatingly impressive and shockingly scary. 

What you may not know, is that tools like Google, Meta (Facebook and Instagram), and Amazon have been utilizing AI and machine learning to drive human action for over a decade. With worldwide legal challenges involving privacy and cookies, all advertising platforms are competitively scrambling to see who can build the best privacy sandbox to target users using bots to maintain advertising ROI, while anonymizing users’ data and privacy.

Today on the blog we wanted to help readers better understand both Artificial Intelligence and Machine Learning, how they differ, and how they work together so that you can be prepared for the robot AI takeover, (or just better understand marketing.)

The Future is Now.

More and more we are seeing how artificial intelligence (AI) and machine learning (ML) have revolutionized business. While we carry on doing human things, bots are processing and analyzing data, driving better business decision-making, generating insights and recommendations, and providing accurate predictions, modeling, and forecasts. This power has shifted how businesses invest, respond, and react forever. 

Let’s define the two.

What is Artificial Intelligence?

AI is a broad field, referring to the use of technologies to build machines and computers that are able to mimic human intelligence and cognitive functions. This could be analyzing data, understanding and responding to written or spoken language, making recommendations, and more. 

Artificial intelligence is often thought of as its own system, though it is more specifically a set of technologies implemented IN a system to enable it to reason, learn, and act to solve complex problems.

What is Machine Learning?

Machine learning on the other droid hand is a subset of AI, which automatically enables a system or machine to learn and improve based on experience. Rather than blatant programming, machine learning utilizes algorithms to analyze vast swaths of data, learn from it, and make its own informed decisions. 

Over time, as they are trained, (or train themselves? itself?) machine learning algorithms improve performance over time. The more data used, the better the model will get. Machine learning models are the output, or what the program learns from running an algorithm on training data. 

So what’s the difference?

Simply- AI mimics human intelligence, whereas machine learning does not. 

Machine learning aims to teach a machine how to perform a specific task and provide accurate results by identifying patterns.


AI & ML Aren’t Going Anywhere

It remains to be seen how long until Skynet turns the corner and we all become enslaved to artificial intelligence, but it’s clear that AI and ML have become powerful tools to help marketers gain insights and make better decisions. We have been working with digital advertising platforms for over a decade, and have been here every step of the way as machine learning and AI have become more and more utilized. 

Read More: The Past, Present, and Future of AI in Marketing

How Do We Look at AI and Machine Learning?

We use AI and ML to help, it would be ignorant to pretend these machines can’t help steer sound marketing decisions, but we truly believe in the power of the creative human mind, and always aim to create our strategies based on HUMANS. Why? Well.. because humans are the only ones who can buy anything.. For now…

Here’s a great example of AI, and how Johnny 5 rebuilt a replica of his own self, using spare parts and his machine learning. Have a great Finish Strong Friday! #F$F.