On average, 720,000 hours of video are uploaded to YouTube daily. That’s somewhere around 30,000 hours of video EVERY hour. Keep in mind this is just YouTube, one video platform amongst countless others online. On Facebook for example, over 4 BILLION video views happen everyday thanks to over 500 million users who watch videos on Facebook every day. On Snapchat, there are 265 million daily active users worldwide absorbing and creating video. Apps like TikTok, though used by younger demo’s can even be utilized for certain brands, with downloads in over 200 countries and over 100 million monthly active users in the US. Video is BOOMING.
Around 2019, there was a 63% increase in businesses using video marketing content.
Of that 63%, more than 80% believe that video marketing is an important tool to their business strategy.
Here at Bean Media, we use video for just about everything. Video can be used in many different ways, so it’s not only important to have a team that can create powerful video, but also one who can position content in the right places, so the perfect audience can absorb it, is more important than ever.
For today’s blog we wanted to just talk a little bit about some of the different ways you can use video to help grow your business, big or small, new or old.
Tell the Tale.
We began our journey as a company as storytellers. That’s one of the most powerful aspects of getting behind the camera. Recording the tales, culture, and people that got your company to where it is today. Regardless of if your company has been around for 10 minutes or 10 years, it deserves the love and attention that video can provide. Nothing captures the essence of a person or organizations true grit like video production.
We utilize video for everything from website content, to display ad copy, to podcasting and much more!
A great way to build that trust in a relationship with clients is through video production. You can provide an insight into your company and show your potential clients who and what they are investing in. If they don’t know what your business is then they don’t know what you can offer them.
People are more stimulated through video than reading. Seeing video or images helps your brand stick into the mind of the consumers much more effectively. One of the most productive ways to build those long term relationships is through video production and marketing.
Trust-building video can be found at every step of the conversion funnel. Perhaps the user is seeing a pre-roll video ad. Maybe they clicked a search ad and found your landing page with a solid explainer video. Maybe you have an existing client that has a project in mind, but wasn’t aware you offer it as a service. We’ve even seen clients utilize video as closing materials to help convert on a new B2B client. There is no end to the possibilities.
Studies have shown that over 70% of users who watch a product video end up buying that product later on. When a customer sees a product being used in a video it stimulates their mind and gets them excited for that product.
If a photo is proven to help generate more sales on a product, imagine what professional video productions can do for your business. A high quality video production shows the consumers and potential customers that you are professional and care about the company’s image and brand.
With 70% of users on average purchasing the products they see in videos, your ROI is guaranteed to rise. Being able to convert those viewers into customers is ideal to grow your business, and raise that ROI to the next level. The more video content you have for your products the more revenue will be generated.
One great example of how powerful video can be is the success story of the book vending machine. We helped our client utilize strong video to not only push the product, but the buzz and community love that surrounds it as well. Video can help tell a story in a way nothing else can. Using videos like the one below, we can target the right demographics on YouTube and social media.
Choosing The Right Video Production Company
You can’t just choose any marketing firm or production company to do your video work. You need to choose one that knows the vision of your company. A firm that listens to what you want and wants to grow their company as much as you want to grow yours. Doing research is crucial to choosing the right business to handle your video production work. The biggest part of video is the behind the scenes work, research, and dedication to pulling the soul of your culture out and translating it in a packaged piece that helps tell your story. That’s our favorite part.
This is a very high level breakdown of just some of the ways video can help build your business. To learn what we may be able to do for your brand, let’s get together! We love finding new tales to tell, and helping great people get across the goal line as a team!
If you want to be seen and be heard and grow your company, choose Bean Media as your video production team in Buffalo NY. Call 716-898-8074 and speak with the Video Production and Marketing team and find how we can help grow your business!