High Quality Video Production In Buffalo, NY

When Bean Media Productions began over 20 years ago, the world of video production was incredibly different from what it is today. Even 5 years ago, video production and strategy have evolved immensely. That being said, having professional video is more essential than ever for companies of all sizes.

Very early, we saw the potential of YouTube and web video as a way to reach potential customers for our clients. But with social media’s ever-growing popularity and the short-form video revolution. Our video production continues to evolve to meet the ever-changing media landscape.

Don’t Just Make a Video. Build a Content Library.

We don’t aim to just construct one video. If we are interviewing you, filming your business, or message, recording a process, or photographing a location, we take those elements and create an entire library.

A single shoot can become a core brand video, social media clips, behind-the-scenes content, educational videos, website content, promotional material, and more.

Instead of letting valuable footage sit unused, we revisit your content library and find new creative ways to put it to work. This enhances more value from the time, planning, and investment that went into your production.

Video Optimization

With today’s video landscape, even the best videos can be buried under mountains of content if they remain unoptimized. Using many of the techniques of Search Engine Optimization, Video SEO has been a pillar of Bean Media’s success over the years. We take great effort in ensuring your video is not only produced but also discovered. All this while providing a solid addition to your organic traffic and SEO.

Video Animation

With changes to how your consumer interacts with media, specifically the amount of time spent on mobile devices and social media, attention spans aren’t what they used to be. Crafting quick messages using text and subtitles, graphics, and animation can get your point across quickly and provide subliminal reminders of who you are to your targeted consumer.

Where Do You Want Your Message to Go?

These are the most important questions for us. We can craft a video program that is best suited for your marketing needs and individual goals. Using both organic and paid concepts, Bean Media Productions can custom-tailor a targeting strategy to get the right eyeballs on your video.

If you’re interested in talking about a video production project, or would like to learn more about how we can help you use existing video to promote your business, just give us a call at the office, or reach out via Bean Media Productions’ contact form!

Local Restaurant Digital Advertising | Battle With the Big Boys

by Bean Media | Oct 8, 2019 | Advertising, Paid Ad Strategy, Restaurant Advertising Buffalo NY

The LRW website lists each participating restaurant; along with the associated $20.19 menu, address and styles of cuisine.

It’s Local Restaurant Week here in Buffalo NY! Since 2009, twice a year Buffalo and Western New York turn to their devices to find the most appealing and delicious deals at local restaurants. With special dining features and “deals” starting at $20.19 a meal, it’s a huge opportunity for diners and restaurant owners to mingle and get to know each other a bit better. Corporate chains dominate sales year round at a national level, but towns like Buffalo tend to turn to a more local flare often, especially during these bi-annual city-wide events.

Beyond booming sales, corporate restaurants have the luxury of utilizing TV and print advertising dollars to attract customers to visit one of thousands of franchise or corporate locations. Promotions can be as simple as a free dessert on one’s birthday, or as unforgettable as the annual Olive Garden ‘Never Ending Pasta Bowl’. Either way, corporate restaurants know the return on ad spend is working.

Despite the chagrin of the snobbiest of eaters, Olive Garden has been successfully pulling in new diners since before the writer of this blog was even born, as seen in this (somehow timeless) TV commercial from 1988.

So how do local, privately owned restaurants compete? Well one way is through things like Local Restaurant Week. It’s an outstanding opportunity to attract new business through promotion, but it isn’t free. The registration fee to be up on the website and receive promotion through that LRW website for fall 2019 was $225.00.

So why do so many small restaurants fear advertising? Anyone can see how a nominal fee can bring in new business through Local Restaurant Week, so why not digital ads? Here are a few things local restaurants in WNY can do affordably to bring a few new heads in the door.

Micro Campaigns with Precise Targeting

Do you have a new menu for fall? Do you have specials running this weekend? How do you get the word out? Social media can be a huge organic (free of cost) or human (real) content machine, but how do you know you’re reaching the people who don’t already know how great your food is? Simple affordable solutions are available to target fans of your competition digitally, while they are least expecting it. Get your brand and product in front of those who may not look for you, and you may get a few new customers!

Example- Perhaps target ONLY fans of your competition’s page (wink wink)

Cross-Promotion with Local Flare

Restaurant Week is one way to get in touch with other means of promotion. There are other things you could do as well! Many places have teamed up with corporate event planners like Network After Work, an organization that provides services to hold cocktail hours that could bring in 50-100 people to your establishment. There are an assortment of local artists, musicians and self made fashionistas in Buffalo! Holding a “pop-up” style event on a weekday could bring in a bunch of people who may not have stopped in for dinner otherwise.

When In Doubt, Hand it Out

Who doesn’t love a free cocktail? Who doesn’t love a free dessert? Corporate establishment may have more rope when it comes to handing out free stuff, but if you have full confidence in your chef and barkeep, why not give something away? The drinks flow here in WNY, and if you offer say a half off app and cocktail menu from 5-7 on TWT, you may find a new flux of people who aren’t going to “just have one.” When you utilize affordable solutions that can automate your marketing, providing a coupon to a huge list of emails in the area is a lot easier than you may think..

Corporate Chains Use Email & Print Marketing to Attract New & Returning Customers

As you can see, there are a plethora of options when you start getting a little creative. It can be extremely intimidating to work with a digital marketing agency for a restaurant or bar owner. Almost every dollar spent is tight, and no one wants to waste money on something that isn’t going to work.

Here at Bean Media, we’ve all spent some time in the service industry, both corporate and private. As a locally owned, grassroots company, we can understand the ongoing challenge of staying afloat as an entrepreneur, and would be more than willing to chat about some creative things you can to do put your Buffalo restaurant on the map!