Segmentation: Segmentation in digital marketing refers to the process of dividing a broad target audience into subsets based on shared characteristics, behaviors, or needs to tailor marketing strategies more effectively.
The Relevance of Segmentation in Digital Marketing
Segmentation is instrumental in digital marketing and SEO as it enables brands to deliver more personalized and relevant content, offers, or ads to specific groups, improving engagement rates and conversions. By understanding different audience segments, businesses can allocate resources more efficiently and craft messages that resonate deeply.