Remarketing, also known as retargeting, is a type of online advertising that enables sites to show targeted ads to users who have previously visited their site. Past visitors will see these ads while browsing the web, ensuring your brand remains in their minds.
Remarketing is Vital to Internet Marketing in Buffalo NY
This is an essential strategy for digital marketing as it capitalizes on visitor familiarity with a brand, increasing the chances of conversion. It allows businesses to target users who have already expressed interest, making the ads more relevant and increasing the likelihood of completed sales or actions. It’s a strategy that efficiently leverages prior user engagement to boost ROI.