Pay Per Click (PPC): PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. These ads can appear in search engine results pages, social media platforms, and various websites.
How Pay Per Click (PPC) is Used in SEO and Marketing
PPC allows businesses to reach their target audience swiftly and at the right time, potentially driving quick results. By offering control over the budget and the ability to measure ROI precisely, it remains a powerful tool in a digital marketer’s toolkit.