- Lead Generation: The process of attracting and converting strangers and prospects into someone who has shown interest in a company’s product or service. Some examples of lead generators are blog posts, coupons, online content, and live events.
The Importance of Lead Generation
Lead generation is a fundamental aspect of digital marketing, feeding the sales funnel with potential customers. It helps businesses understand the audience’s pain points and needs, allowing them to tailor their offerings and nurture relationships until leads are ready to make a purchase. To SEO specifically, it’s the process of increasing your brand’s visibility by driving traffic to your website in an organic matter, through search engine results pages (SERPs), so more customers can find you, creating a snowball effect that captures qualified leads.