- Instagram Marketing: Refers to the process of brands promoting their products, services, and values on Instagram. There are a litany of ways that your message can be spread on IG, from stories, to reels, to organic posts, and paid advertisements.
How We Use Instagram in your Digital Marketing Efforts
Instagram is one of the most popular social media platforms, giving it great marketing potential. With visually driven content, brands can showcase their personality, engage with users in real-time, and drive both awareness and conversions. In the age of authenticity, Instagram allows businesses to connect on a personal level, and create with and engage a community. IG allows you to have a unique voice against the noise, to have a splash of color and flair to call your own.