- Impressions: In digital marketing, an impression is a metric that indicates the count of how many times an advertisement or any other form of digital media has been displayed on a webpage, whether it was clicked or not. It can also be called an ad view.
How We Use Impressions in Digital Marketing
Impressions are an essential measure in digital marketing because they indicate the reach of your content or ads. While not all impressions will lead to action, a high number of impressions increases the likelihood of engagement and conversions. They provide valuable information about the visibility of ads or content and can help gauge the effectiveness of different marketing strategies.