- Google Analytics: A web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users find and use a website, allowing businesses to create a better user experience and optimize their marketing strategies.
Google Analytics Crucial Role in Digital Marketing
Google Analytics is crucial in digital marketing as it helps marketers understand the effectiveness of their online marketing initiatives, improve user experience, and optimize their strategy for better results. By analyzing user behavior, businesses can make data-driven decisions to improve site engagement and increase conversions. Google Analytics also gives digital marketers key insights into metrics like demographics, screen dimensions of user devices so you know how much you need to optimize for mobile, and traffic sources to track organic and paid traffic.