- Domain Authority: Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.
Why Domain Authority is a Part of Digital Marketing
Domain authority is important in digital marketing because it gives businesses an idea of how well their SEO efforts are working and how they stack up against competitors. A high DA score often correlates with high rankings in SERPs, which can lead to increased visibility and traffic. DA works best when used as a comparative tool against the competition, rather than an absolute value. Domains like Facebook will naturally have the highest scores, so evaluating against the entire internet is a bit of a futile effort. Going from 30-40 is exponentially easier than going from 80-90.