- Algorithm: In our context, we are usually referring to the Google algorithm for displaying search results. An algorithm is the set of rules that search engines use to rank listings for a query. Algorithms are constantly changing and are the sum of many factors, making search engine optimization (SEO) a vital tool in standing out in a crowded field.
Importance of Algorithms to Marketers
Search engine algorithms determine how websites are ranked and displayed in search results. Understanding these algorithms is essential for SEO marketers because it helps guide their strategy to ensure their website appears prominently in search results, driving organic traffic.