- B2B (Business-to-Business): This refers to businesses that sell products or services to other businesses, rather than to consumers (which would be B2C, or Business-to-Consumer). B2B marketing strategies often differ from B2C because the buying process is more complex, purchases are often higher in value, and the buyer needs to be more educated about the product or service.
Why B2B is an Important Strategy
B2B marketing typically involves more complex sales cycles and higher-value transactions than B2C. Marketers in this space need to understand how to effectively communicate their value proposition to other businesses and often need to educate their audience about their products or services in more depth.