5 Reasons Your Company Could Use a Video (That You May Not Consider)

by | Sep 28, 2023 | Digital Marketing Buffalo, Organic Social Strategy, Search Engine Optimization, SEO, Video Marketing Buffalo, Video Production

Welcome back to the Bean Media Blog! We aim to use this blog to help decision makers out there better understand digital marketing and what’s most important. We try to help readers through providing advice and tips that could help them grow their business. As we always say, working with a digital marketing agency is always about 2 things, the Results and the Relationship. Are your digital marketing partners providing results? Do you feel trust in what they provide? No matter who you’re working with, whether an external agency or internal marketing squad, we’re here to help!

Read along to find 5 ways video could help you achieve your marketing goals that you may not be considering.

1. To Recruit & Retain Stars

Times have been tough the last few years. Companies of all sizes have been forced to pivot and evolve and part of those changes is the lifeblood of your organization growing (or shrinking). We have seen over the last few years how clients have needed help in demonstrating why they’re a great place to work for potential future employees. By incorporating video into your recruiting and/or retention strategy, you can provide evidence in the form of first hand testimony from your allstar employees. 

What’s more powerful for recruiting than showing (not telling) why your stars love working for you? Providing this as an opportunity for your star employees may scare some, but others certainly will feel appreciated and encouraged that you chose them to be on video to represent the culture of your company. It’s a great way to show your people who matters most!

2. To Help Conversion Through Trust

Video advertising is an amazingly affordable way to create awareness of your product or service. With the use of custom audience targeting you can get your video in front of who you want, when you want, where you want, and we can help you do that. What many people don’t consider however is how investing in video can help convert more website traffic into conversions (leads or sales). 

Let’s say you have a service. You provide something for folks that you know provides value. All you need to do is drive traffic to your website and your customer will buy right? Wrong. It’s not that simple. 

If you have the sauce, video can help demonstrate the recipe in a way that shows the user how to tell time without showing them how the clock works. To see a video that clearly outlines your process can help speed up the trust-building that must occur in the mind of your user to convert. By seeing and hearing you speak on the subject, it can establish digital trust in who you are and your level of skill and experience in the matter. A testimonial from a client success story can write the ending of your users’ story for them, and provide the answer they’re looking for, which means you just earned a client or customer.

3. To Educate & Entertain AKA “Edutain” Your Audience

Edutainment is the hot word in social media content. YouTube, TikTok, Facebook & Instagram Reels, short form content is officially here to stay. YouTube and Instagram have adopted much of what TikTok created on their platform which, 2-3 years ago businesses had no part in. Nowadays if you don’t have some form of short-form educational and entertaining content you may be falling behind your competitor. 

Edutainment means simply entertaining content that also educates a user. This form of short video content can be created from longer videos, podcast episodes, explainer videos, testimonials etc. It doesn’t have to be complicated, it just has to provide trust that you know what you’re talking about in a fun and engaging way!

4. To Lift Your Search Engine Optimization

If this isn’t your first time learning with Bean Media, you already know this one. Mike Bean, our owner, was in early on utilizing YouTube video to help drive SEO results. He was doing it back before Google purchased YouTube. The bottom line is Google loves videos! According to Moovly, you’re 53% more likely to show up first on Google if you have a video embedded on your website.

By utilizing SEO and YouTube in combination, you can certainly help increase your organic traffic. Make sure to optimize your videos for SEO, and incorporate your most conversion-worthy keywords in the titles and descriptions. 

5. To Build Your Social Media Calendar

Creating content for social media can become stale and boring, especially if you don’t have someone dedicated to creating it. We always recommend, even if we are designing or producing social media content, that your internal team publishes some, any, form of social media content that is “human,” and helps to show your company has an internal pulse. This helps to provide further evidence and a nice healthy mix of high-quality produced content, along with what we call “guerilla” content from your team. This is the fun stuff and the real stuff that people love to see. 

By having a video strategy in place, you provide yourself with a HUGE assortment of video content that your team, or ours can pull from and post on your own as you see fit. Long form video can be broken down to medium or short form content in the forms of Reels, Shorts, and Stories. The reach that these shorter videos provide give enough insight for your viewers to ingest just enough to start researching more, or remember your brand when they need a service or product they provide in the future.

We’ve been creating video for Buffalo businesses and beyond for almost 20 years now, and we don’t intend on stopping anytime soon. The way businesses perceive video and the cost of it has shifted up and down over the years, and so has the need. Right now, with as much short form video on social media, if you don’t have any video strategy it’s fair to say you may be falling behind your competition. If you’re interested in learning how we can package up a video program that fits your needs and budget, feel free to let us know what you’re thinking in our contact form and we’ll be in touch! Thanks! Remember to follow Bean Media for more tips and edutainment!