Bean Media Productions has become one of Buffalo and Western New York’s best digital marketing and video production companies. Over the years, Bean Media has built up a client base providing various levels of strategic digital marketing. This works well when it starts with a simple, transparent understanding that what we do is not only about metrics or popular trends, but also about telling the stories of the people and the services they use in their businesses. Our clients are always at the forefront of our work!
Seeking to understand your motivations, your business goals, the stories you tell. That fundamental understanding is what shapes everything we do here at Bean Media.
Our Approach to Being Your Digital Marketing Agency
Our approach to digital marketing is rooted in a journalistic mindset. Before we approach any marketing project for a client, we study them first. We talk to them to get an idea of what they’re looking for. They know what works best for their business, and that helps us ensure it’s seen by the right people digitally across their regional footprint. It’s important to listen! We take the time to understand your audience and the unique role you play in the community.
The most effective form of digital marketing feels like something worth paying attention to.
Who is YOUR Audience? What do THEY Want?
It all comes down to what your audience wants, not what you might assume they want. What are they searching for online? What keeps them engaged? Say, for example, how to structure your website to keep them on a page long enough to consider giving you a call or purchasing one of your products. We aim to identify what is most important to your audience and provide them with the solution through your brand. We can help create, shift, or champion that brand, no matter where you are in your business journey. Once we do all of this, we will build a foundation for the rest of our work and expand upon that.
Need to Get Social?
We didn’t always do social media, but once we began using social media to advertise, we recognized our clients needed some help with organic social media content. So we started to help them strategize, plan, and create.
For us, social media marketing is more than just making a couple of posts and scheduling them to go live. Social media, when used correctly, becomes a great tool for storytelling and connecting a business with its customers. Every month, we create outlines for a social media calendar. We use these to help shape your company throughout the month and give people an idea of what you like to post about. Every post is created with a purpose in mind by listening to what you want people to see from your business. Social media is all about building awareness and fostering connections with customers.
Our Original & Always Product – Video
Another avenue that we put a lot of effort into is video production! This allows us to take storytelling to a whole new level with how we promote you and your business. Video is where we got our start, and we’ve worked with companies in all industries to provide unique solutions that help them achieve their business goals. Video offers many types of solutions for businesses, and we’ve seen some bizarre ones over the years. Educational, marketing, social media, FAQ, Full-production, tutorial, explainer, anything you need, we’re ready to execute.
Whether it’s short-form content for social platforms or more in-depth brand pieces like webinars or our personal podcast called Plant Your Flag. It’s a place where we bring on business owners to tell their stories and give people a look into what they do.
Video allows us to do much more with content creation, elevating a business’s voice. We even use video to help educate through the Bean Media name on our website. Our video tutorials page is very helpful for this if you are looking to learn more about what we do. We approach video the same way we do all our other work: by finding an angle that works best for you and presenting it in a way that holds your interest from start to finish.
SEO Experts with Over 20 Years of Experience
Another major area of our work is search engine optimization (SEO). Understanding how your audience searches for your business or brand keywords helps your website appear in search results before anyone else. A search engine like Google has become increasingly algorithm-focused in recent years and is constantly changing. We use SEO to gain a competitive advantage in the system, align your content with real questions and needs, and rank in the top search results. We strategize extensively with all our clients before committing to this to improve the visibility of their sites over time. With proper SEO tracking & content, we have successfully placed clients’ content in AI results on SERPs, proving they are the experts locally in their field.
Web Design & Development
We design and build websites that are not only visually strong but intuitive and easy to navigate. A website is where a lot of people will visit you, and it is usually where they get a good impression of what your business is about. When we work with our clients, we make sure the structure and messaging are aligned with the content we put on the site, so that when someone visits, they get a quick idea of who you are and what you offer.
All these digital marketing methods, including blog writing, play a critical role in reinforcing what you do. By consistently publishing thoughtful, relevant content, we help give your audience a good reason to engage with your brand. Over time, this builds credibility and strengthens your presence both with your audience and in Google’s search results. We are here to help businesses across Buffalo and Western New York. To us, when you understand your audience and communicate your purpose to them, your business growth becomes a natural outcome we hope to see with everyone we work with!
Let’s Get to Work!