Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Bean Media Productions Be Seen. Be Heard. ## Sitemaps - [XML Sitemap](https://www.beanmediaproductions.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://www.beanmediaproductions.com/blog/) - The un-bean-lievable blog! Regularly check in to get the latest on buffalo SEO, local digital marketing, video production, and more! - [Need Better Buffalo Marketing? Contact a Local Digital Marketing Company](https://www.beanmediaproductions.com/need-better-buffalo-marketing-contact-a-local-digital-marketing-company/) - Digital marketing is paramount to being seen by potential customers today. If you don't have an internet marketing strategy, you're leaving sales behind. - [Does Your Online Business Need An SEO Strategy?](https://www.beanmediaproductions.com/does-your-online-business-need-an-seo-strategy/) - Is your company in the same dire SEO strategy position as over half of companies recently surveyed? Get in touch with the top digital marketing company in Buffalo today! - [Content Writing 101 | 3 Layers of Writing On Your Website](https://www.beanmediaproductions.com/content-writing-101-3-layers-of-writing-on-your-website/) - Ask any marketing company how to build content and you might get a different answer from every one. The fact of the matter is we are all playing the Google game. There are many best practices when it comes to writing for SEO. Search engine optimization helps you develop a better relationship with your ideal - [Video Killed the SEO Star?| Video SEO on the Rise](https://www.beanmediaproductions.com/video-seo-on-the-rise-2/) - More likely than not, you have watched a YouTube video today.Bean Media Productions has a video specialist that is able to optimize video content. - [Digital Marketing 101 | How To Get on Google's Featured Snippets?](https://www.beanmediaproductions.com/digital-marketing-101-how-to-get-on-googles-featured-snippets/) - Ever wonder what those little featured snippets you see above seach content are? Here in the SEO world, those are called position zero, and they display above ads. - [Bean Media Productions | Now an Accredited DesignRush Agency!](https://www.beanmediaproductions.com/bean-media-productions-now-an-accredited-designrush-agency/) - Brand awareness and digital reputation are important for any company. Over the last 15 years or so, Bean Media Productions has worked perilously to remain ahead of trends, which isn’t easy in digital marketing! Recognizing the utilization of video through YouTube organic tactics, along with video advertising became a launch point for Bean Media back - [Work With One of Expertise's Best Buffalo Digital Ad Agencies in 2022](https://www.beanmediaproductions.com/work-with-one-of-expertises-best-buffalo-digital-ad-agencies-in-2022/) - Expertise recently listed us as one of the best Buffalo digital ad agencies! We work on both search and display ads, in addition to top-quality YouTube ads and more. - [Google Says "Keep Your Cookies"... For Now](https://www.beanmediaproductions.com/google-says-keep-your-cookies-for-now/) - Instead of late 2023 signaling the phase-out of 3rd-party cookies, Google has moved back to 2024. Why the change, what does it mean, and how will it affect users? - [Graphic Design: Tips to Compete in a Post-Covid DIY Landscape](https://www.beanmediaproductions.com/diy-graphic-design-tips/) - Graphic Design is an essential part of the online marketing landscape. From website design to ad design, it's everywhere! Reach out to our team to have your voice heard and your business seen online. - [Allow Your Business to Thrive in 2021 | Partner With A Digital Marketing Company](https://www.beanmediaproductions.com/allow-your-business-to-thrive-in-2021-partner-with-a-digital-marketing-company/) - The pandemic has been difficult for all businesses, but those who partner together with other companies, especially digital marketing companies, can thrive. - [Jack of All Trades - Why Hiring 1 In-House Digital Marketing Guru Won't Work](https://www.beanmediaproductions.com/jack-of-all-trades-why-hiring-1-in-house-digital-marketing-guru-wont-work/) - We understand how much goes into digitally marketing any product of service. It isn't simple. We collaborate as a unit to help make it all happen. Here's why you choose an agency. - [Spilling the Beans: My 3 months as a Digital Marketing and SEO Professional](https://www.beanmediaproductions.com/spilling-the-beans-my-3-months-as-a-digital-marketing-and-seo-professional/) - 3 months ago I came into the Bean Media Productions office hoping to learn whether or not I cared for this field. 3 months later, I know that I do. - [Spilling the Beans | Search Console & What is means for SEO](https://www.beanmediaproductions.com/search-console-what-is-means-for-seo/) - Ever wondered how search console worked? Check out a breakdown from our intern and find out how you can use it to influence your business' SEO rankings. - [SEO 101 | The Best SEO Services Take Time and Effort](https://www.beanmediaproductions.com/seo-101-the-best-seo-services/) - Sustainability is the key to any online business. SEO Services are one of the best ways to build that organic, long term sustainability. But it takes time, not get rich quick schemes. - [SE-What? SEO Basics for Beginners](https://www.beanmediaproductions.com/seo-basics-for-beginners/) - We have made our name in video production, and we can produce amazing videos for you. But did you know we also do SEO and website development? - [YouTube is the Social Media King You Need to Market On](https://www.beanmediaproductions.com/youtube-is-the-social-media-king-you-need-to-market-on/) - Video Production is key to online advertising in 2021. The biggest part of that is Youtube, the largest and most successful social media platform - [SEO is Changing | Here Are 3 Big Changes Coming to SEO Next Year](https://www.beanmediaproductions.com/seo-is-changing-here-are-3-big-changes-coming-to-seo-next-year/) - SEO is changing every year. What changes are upcoming in 2022? Get a sneak preview here so you know what to expect as Google moves into a new age. - [Show Don't Tell | How Video Production Can Help Grow Your Business](https://www.beanmediaproductions.com/show-dont-tell-how-video-production-can-help-grow-your-business/) - Video production can be used in many different ways, so it's not only important to have a team that can create powerful video, but also one who can position content in the right places. - [What Mr. Bean on Facebook Means for Business in 2020](https://www.beanmediaproductions.com/what-seeing-mr-bean-on-facebook-means-for-business-in-2020/) - We’ve spoken on the blog before about how music from 30 years ago can be repackaged and rebranded in a new way for today’s user in 2020. Sure... we might be a little nerdy for even spending time to talk about Bob Seger and Mr. Bean on a digital marketing blog. What it demonstrates however - [ALPHABETical Order- How Google's Monopoly on Search Ads Affects You](https://www.beanmediaproductions.com/alphabetical-order-how-googles-monopoly-on-search-ads-affects-you/) - The Sherman Act was written into law in 1890 under President Harrison. Broadly speaking, the law was enacted to allow The U.S. Department of Justice to bring suits against businesses and companies that have allegedly become monopolies within their markets. In the late 19th century it was used to protect smaller companies from the large - [Do The Pandemic Pivot | Surviving the Pandemic in Business](https://www.beanmediaproductions.com/do-the-pandemic-pivot-surviving-the-pandemic-in-business/) - Business as usual is a phrase many, if not all of us long for lately. When ostensibly everything short of gas stations and grocery stores shut down, we were all caught off guard and flat footed. If you owned a business, fear was probably all that you felt. - [LinkedIn MessedUp](https://www.beanmediaproductions.com/linkedin-messedup/) - LinkedIn, being somewhat new, or just plainly careless, started pushing their video ads in recent history, and the error in measuring ad views has had expensive consequences. - [Rising from the Ashes of 2020](https://www.beanmediaproductions.com/rising-from-the-ashes-of-2020/) - The landscape for business has entirely changed, and it is strangely more accessible in certain ways. The way content is created and consumed has changed vastly over the last year. - [Google’s Doped-Up Horse— Facebook](https://www.beanmediaproductions.com/googles-doped-up-horse-facebook/) - The antitrust lawsuit filed by 10 State attorneys general last month against Google also includes Facebook due to an alleged "sweetheart deal." - [Questions to Answers at Bean Media Productions](https://www.beanmediaproductions.com/questions-to-answers-at-bean-media-productions/) - Throughout my time at Bean Media, I have been able to learn from talented people who always have answers to my questions. I have learned about agency functioning’s, services they have to offer, client sign-on procedures, campaign management, and so much more. - [What is Social Media Optimization?](https://www.beanmediaproductions.com/what-is-social-media-optimization/) - What is Social Media Optimization (SMO), and how does it affect your social media and digital presence? Is it something you REALLY have to do? - [How Companies Use Discounts, Coupons, and Sales to Optimize Their Marketing Strategy](https://www.beanmediaproductions.com/how-companies-use-discounts-coupons-and-sales-to-optimize-their-marketing-strategy/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” custom_padding=”17px|||||”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” custom_margin=”-53px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]Almost every industry does it in some way, bundles, sales, discounts, coupons, free trials, and other marketing ploys that reduce prices for the buyer. Obviously, this means that the company is not making as much - [The Unique Videos Any Business Can Include in Their Marketing Strategy](https://www.beanmediaproductions.com/the-unique-videos-any-business-can-include-in-their-marketing-strategy/) - If you want to grow your business, you need video. A website, social media accounts, and an online presence aren’t enough. Algorithms and people love videos - [Brand Collaboration is a Strong Way to Boost Your Digital Marketing](https://www.beanmediaproductions.com/brand-collaboration-is-a-strong-way-to-boost-your-digital-marketing/) - In this blog, we'll explain why you should consider brand collaboration and how it positively impacts your company and its branding. - [How UGC Ads are Taking over Social Media Advertising](https://www.beanmediaproductions.com/how-ugc-ads-are-taking-over-social-media-advertising/) - UGC ads are videos that prioritize relatability and personality over production quality and professionalism. Testimonials, reviews, podcasts, and more. - [What to Look for in a Buffalo SEO Company?](https://www.beanmediaproductions.com/what-to-look-for-in-a-buffalo-seo-company/) - If you’ve ever started a website, you shouldn’t be shocked to discover that with no SEO plan in place, you can’t even find yourself on Google when you try - [Video Marketing in 2026 | How to get the Most Results out of your Video Production](https://www.beanmediaproductions.com/video-marketing-in-2026-how-to-get-the-most-results-out-of-your-video-production/) - You may think the old way of video production is dead, but in 2026 there are new video strategies available that can maximize your video production + marketing - [The Importance of Google Reviews in 2025 and How They’ve Changed Over the Years](https://www.beanmediaproductions.com/the-importance-of-google-reviews-in-2025-and-how-theyve-changed-over-the-years/) - In this blog, we will explain the importance of Google reviews in 2025 and how they’ve changed over the years to give your business the best reach possible. - [&num=100 | What September 12 2025 Means to SEO and Your Marketing Strategy](https://www.beanmediaproductions.com/num100-what-september-12-2025-means-to-seo-and-your-marketing-strategy/) - Recently, on September 12, Google made a MAJOR change that is sure to shift SEO marketing, SEO strategy, and SEO reporting. Today, we will break down what happened & what it means for you. - [Cracker Barrel and the Rise of Marketing Minimalization | What It Means for Brands Today](https://www.beanmediaproductions.com/cracker-barrel-and-the-rise-of-marketing-minimalization-what-it-means-for-brands-today/) - In this blog, I will explain what marketing minimalization is using the Cracker Barrel example and how it affects brands in both positive and negative ways. - [AIO? AIWHO? | Helping to Ensure Your Content Performs Well in Google AI Overview](https://www.beanmediaproductions.com/aio-aiwho-helping-to-ensure-your-content-performs-well-in-google-ai-overview/) - In this blog, we will break down the changes being made and how Google recommends you maximize your SEO & AIO. - [Is SEO Dead? Debunking the Myth for WNY Entrepreneurs](https://www.beanmediaproductions.com/is-seo-dead-debunking-the-myth-for-wny-entrepreneurs/) - We’re sure you’ve seen the headlines over the past year or so, “SEO is dead!” “AI overviews are going to kill SEO”, “ChatGPT search will kill Google”, and, sorry to burst the tech-bro bubble, but no, it will not, and SEO is still alive and well, and more important than ever. Why? Well, in an - [Content Insights from a Top Buffalo Digital Marketing Agency](https://www.beanmediaproductions.com/content-insights-from-a-top-buffalo-digital-marketing-agency/) - Your search for the best Buffalo digital marketing agency ends here! Our innovative solutions and strategies can dramatically boost your online presence. - [SEO Demystified: Making the Case for Outside Digital Marketing Support in WNY](https://www.beanmediaproductions.com/why-you-need-outside-digital-marketing-in-buffalo-ny/) - Internal marketing and SEO efforts can lead to burnout and corner-cutting. Having an outside digital marketing company in Buffalo NY offers you a new perspective and a whole host of support for less than hiring an in-house "guru". - [Investing in Longevity: How SEO Continuously Benefits Your WNY Business](https://www.beanmediaproductions.com/investing-in-longevity-how-seo-continuously-benefits-your-wny-business/) - How important is SEO to long-term success? More than you'd think! A good SEO strategy goes beyond the written content, it elevates your entire digital marketing effort. - [What Local Businesses Need to Know with Local Service Ads Update](https://www.beanmediaproductions.com/what-local-businesses-need-to-know-with-local-service-ads-update/) - Google updated Local Service Ads recently, but what do local businesses need to know? That's where our blog today comes in handy! Find out what's been updated and what you need to know. - [How Does Google Collect 'People Also Ask' Answers?](https://www.beanmediaproductions.com/how-does-google-collect-people-also-ask-answers/) - Have you ever wondered how Google selects the answers for the "People Also Ask" functions on its results page? Well, wonder no more as we dive into this element of SEO that often is overlooked. - [Insights from the Google Algorithm Leak: What Buffalo Businesses Need to Know](https://www.beanmediaproductions.com/insights-from-the-google-algorithm-leak-what-buffalo-businesses-need-to-know/) - Did you know that internal engineering documents for Google Search were leaked earlier this week? Learn about the algorithm leak and its implications for Buffalo businesses SEO! - [How Important Local SEO is to Buffalo Searches in 2023 and Beyond](https://www.beanmediaproductions.com/how-important-local-seo-is-to-buffalo-searches-in-2023-and-beyond/) - Want to know the secret sauce behind the world of local SEO? Then you're in the right place! Bean Media is the master of local search, especially in the Buffalo NY region. Dive in for more details. - [Bean Media is Being Talked About All Over for Our Expertise in Digital Marketing!](https://www.beanmediaproductions.com/bean-media-is-being-talked-about-all-over-for-our-expertise-in-digital-marketing/) - It seems like no matter where you turn on the internet, our expertise in digital marketing is being talked about! Check out some of the notable websites giving us a mention. - [Buffalo Social Media Agency: Finding Your Perfect Match](https://www.beanmediaproductions.com/buffalo-social-media-agency-finding-your-perfect-match/) - Why partner with a social media agency? With our proven social media strategy like our SEO strategies for Instagram, you can rest assured your social presence is in good hands. - [A Guide to SEO Strategies for Local Businesses to Compete](https://www.beanmediaproductions.com/guide-to-seo-strategies-for-buffalo-local-businesses/) - Discover how Bean Media Productions can transform your Buffalo business' online presence with our specialized SEO Strategies. Embrace digital growth and success! - [Geofencing in WNY: Combining Local SEO with Targeted Ad Campaigns](https://www.beanmediaproductions.com/geofencing-in-wny-combining-local-seo-with-targeted-ad-campaigns/) - Explore the power of Geofencing in WNY for local businesses. Learn how combining with SEO through a marketing agency's services boosts engagement and sales - [5 Instagram SEO Strategies to Increase Your Reach and Engagement](https://www.beanmediaproductions.com/5-instagram-seo-strategies-to-increase-your-reach-and-engagement/) - Learn all about Instagram SEO and how its both similar and different to Google SEO. Today we're going to go over 5 marketing strategies to increase your engagement rate on IG. - [Google Begins the Process of Sunsetting Cookies](https://www.beanmediaproductions.com/google-begins-the-process-of-sunsetting-cookies/) - Discover the future of digital marketing as Google phases out cookies. Learn impactful strategies for a privacy-focused era in our latest blog post! - [How Google Business Reviews Help Drive SEO & CRO](https://www.beanmediaproductions.com/how-google-business-reviews-help-drive-seo-cro/) - Today on the blog we want to talk about Google Business Profiles, customer reviews, and why they matter more than ever entering 2024. - [Video SEO: The Link Between Video Production and SEO for WNY Brands](https://www.beanmediaproductions.com/video-seo-the-link-between-video-production-and-seo-for-wny-brands/) - Discover how Video SEO transforms WNY brands- Dive into the synergy of video production and SEO to elevate your online presence. Master the art of engaging your users! - [Keywords To Microphones: Unlocking The Secrets To Podcast SEO](https://www.beanmediaproductions.com/keywords-to-microphones-unlocking-the-secrets-to-podcast-seo/) - Learn all you need to know about the world of podcast SEO and other optimizations with Buffalo's top digital marketing company's secrets to podcasting success! - [5 Ways to Use Meta Social Media Advertising to Grow Your Audience Locally & Beyond](https://www.beanmediaproductions.com/5-ways-to-use-meta-social-media-advertising-to-grow-your-audience-locally-beyond/) - Today on the blog, Let’s talk about how your business can utilize Meta social media advertising to achieve your digital marketing goals! - [Video 101 | 3 Tips on How To Introduce Yourself on Video](https://www.beanmediaproductions.com/video-101-3-tips-to-introduce-yourself-on-video/) - Have you tried making a video but found that you had poor watchtime? The content of your video may not be the problem, consider your introduction. - [Google Business Profile 101 | How To Use, What It Is, And Do You Need It?](https://www.beanmediaproductions.com/how-to-use-google-business-profile/) - Google Business Profile is perfect for local SEO. Your Business Profile is oftentimes the first things customers see when interacting with your business. Today, let's learn all about Google Business Profile! - [What’s Going On With My Rankings? An Overview of Google’s Helpful Content Update](https://www.beanmediaproductions.com/google-helpful-content-update-overview/) - Google recently rolled out its Helpful Content Update. But what does that mean and what should you do? Read on to get a glimpse of what's what with this change! - [AI Image Generating Platform Dall-E Is Open to the Public](https://www.beanmediaproductions.com/ai-image-generating-platform-dall-e-is-open-to-the-public/) - It's an exciting time on the internet! The AI image generating platform, Dall-E, recently opened its doors to the public en masse. How will this affect digital marketing? Read on to find out! - [TikTok Vs YouTube: Which Video Sharer Should You Be Using?](https://www.beanmediaproductions.com/tiktok-vs-youtube-in-depth/) - TikTok’s meteoric rise, many professionals are asking themselves and their teams: Should we be developing and releasing video content for YouTube, or TikTok? Read on and let's compare TikTok vs YouTube! - [E-E-A-T | What You Need to Know with Google’s Updated Search Rater Guidelines](https://www.beanmediaproductions.com/what-you-need-to-know-about-e-e-a-t/) - Google is always updating its search guidelines in order to deliver the best results it can to the searcher, and recently a new update for E-E-A-T dropped. Read on, and find out more with us. - [A Recession May Be Looming in 2023 | Digital Marketing in a Recession](https://www.beanmediaproductions.com/digital-marketing-in-a-recession/) - Maximize your digital marketing in a recession with Bean Media Productions. From SEO to social media to paid advertising, our team offers cost-effective solutions to drive website traffic, generate leads, and increase brand awareness. Contact us to supercharge your online presence today! - [How To Set Up Google Business Profile in 2023 for Local SEO Success](https://www.beanmediaproductions.com/how-to-set-up-google-business-profile-for-success/) - Last year, we talked about Google Business Profile (then Google My Business) and a lot of the related stuff with it. We still see this question a lot, so please follow along to get set up! - [Google Announces New AI Content Guidelines for SEO](https://www.beanmediaproductions.com/googles-new-ai-content-guidelines/) - Google announced new AI content guidelines for its SERPs, so now is a great time to run through those changes and test the two most available and popular AI chatbots. Read along with us as we discuss the refreshed guidelines and differences between ChatGPT and BingChat. - [Enhance Your Business' Reach With Corporate Video Production](https://www.beanmediaproductions.com/why-you-need-corporate-video-production/) - Corporate video is vital for businesses of all sizes today. Learn more about the use of, value in, and key elements of video, and why partnering with a video production agency is the best way to get what you need. - [AI Vs Machine Learning - What’s the Difference?](https://www.beanmediaproductions.com/ai-vs-machine-learning-whats-the-difference/) - Today we wanted to help readers better understand both Artificial Intelligence and Machine Learning, how they differ, and how they work together. - [How To Leverage An Experienced SEO Agency To Generate Leads And Crush The Competition](https://www.beanmediaproductions.com/how-to-leverage-an-experienced-seo-agency-to-generate-leads-and-crush-the-competition/) - What is SEO lead generation? How can you leverage the experience of your SEO agency to attract the most qualified leads? Check out our definitive guide to find out! - [Avoid the Lawsuit by Ensuring Your Website is ADA Compliant](https://www.beanmediaproductions.com/avoid-the-lawsuit-by-ensuring-your-website-is-ada-compliant/) - Unlock the power of ADA compliant web design. Discover why it's essential for Buffalo businesses and how to achieve it with us. Learn more now! - [Responsive Design and SEO: A Must for Buffalo's Mobile Users](https://www.beanmediaproductions.com/responsive-design-and-seo-a-must-for-buffalos-mobile-users/) - Is your website mobile-ready and employing responsive design? If not, you could be missing out on a huge population of potential customers. Learn all about mobile design with us! - [5 Reasons Your Company Could Use a Video (That You May Not Consider)](https://www.beanmediaproductions.com/5-reasons-your-company-could-use-a-video-that-you-may-not-consider/) - Read along to find 5 ways video could help you achieve your marketing goals that you may not be considering. - [Video 101 | 5 Video Pre-Production Tips And Tricks You Need To Know](https://www.beanmediaproductions.com/video-101-5-video-pre-production-tips-and-tricks-you-need-to-know/) - Open up the blog to continue our little series on video and get into video pre-production tips! There are many tips out there on the topic, but we've distilled it down to the Top 5! - [Work With One of Expertise.com’s Best Buffalo-Based Web Development Firms!](https://www.beanmediaproductions.com/work-with-one-of-expertise-coms-best-buffalo-based-web-development-firms/) - Our web development skill has recently earned the attention of expertise.com, who's rated us as one of the best website developers in Buffalo, NY! - [Honey Bunches of EEAT’s - Clustering Your Branches to SEO Success](https://www.beanmediaproductions.com/honey-bunches-of-eeats-clustering-your-branches-to-seo-success/) - Everyone know’s SEO is important. Google is always changing and that moving target provides a difficult bullseye to consistently hit, and that makes SEO challenging. You can go to any marketing agency’s page here in Buffalo and you’ll see a similar approach to what makes SEO important. We have always said, when partnering with an - [What I’ve Gathered From Working With An Advertising Agency in Buffalo, NY](https://www.beanmediaproductions.com/what-ive-gathered-from-working-with-an-advertising-agency-in-buffalo-ny/) - What I've already learned a my Bean Media Productions internship. This blog mainly focuses on the importance of SEO as well as crawling and indexing. - [Survive & Advance | Buffalo Business Bands Together](https://www.beanmediaproductions.com/survive-advance-buffalo-business-bands-together/) - The reality is some Businesses are closing. The strong will survive. And if you need a hand with your digital marketing, we are here to help! - [Cantenna Hits Miller Lite Ad Demographic Perfectly](https://www.beanmediaproductions.com/cantenna-hits-miller-lite-ad-demographic-perfectly/) - You don't need to be a cord cutter to have attempted to illegally stream a professional sports event. With all the various nights of network, primetime, cable televised events, you're bound to have realized you don't get ESPN on Spectrum or TNT on Hulu. Miller Lite recently took advantage of an EXTREMELY unique opportunity of - [SEO Tips for Optimum Return](https://www.beanmediaproductions.com/seo-tips-for-optimum-return/) - When it comes to working with an SEO agency, there are rules to the game of SEO and the agency you’re talking to didn’t write them, Google did, and does. - [Strange Daze - What We can offer to ANYONE needing to get vital messaging out](https://www.beanmediaproductions.com/what-we-can-offer-animation-buffalo-ny/) - If any of these things seem like they could help you solve any of your problems, or you find that this helped you better understand something else we can help with, please don’t hesitate to call! We are all in this together! - [Google Bans Face Mask Ads Due to Misleading Coronavirus Advertisers](https://www.beanmediaproductions.com/google-bans-face-mask-ads-due-to-misleading-coronavirus-advertisers/) - The ban on face mask ads applies to all advertisers, even those who have longstanding campaigns in the industry. Even an ad for say “dust masks” would get denied until further notice. - [Text Animation, Digital Graphics, and YouTube Optimization | Bob Seger 2020?](https://www.beanmediaproductions.com/text-animation-digital-graphics-and-youtube-optimization-bob-seger-2020/) - Bob F*^%#(n Seger!? Yeah, you may be thinking ‘How on earth am I reading a story about Bob Seger on a digital marketing blog in 2020?’ This is the world we live in whether baby boomers, millennials, or whoever else likes it or not. This morning I came across a Rolling Stone piece on Bob - [The Power of Digital Advertising in 2019 | Getting Political](https://www.beanmediaproductions.com/the-power-of-digital-advertising-in-2019-getting-political/) - Compared to TV, online video ads can spread lies at an alarming rate, due to machine learning algorithms, along with human creativity. - [Local Restaurant Digital Advertising | Battle With the Big Boys](https://www.beanmediaproductions.com/local-restaurant-digital-advertising-battle-with-the-big-boys/) - Why do so many local restaurant owners fear digital marketing in 2019? It's local restaurant week here in WNY, so let's take a look at some creative ideas for restaurant advertising in Buffalo! - [Paid Ads Strategy | Creepy, Cool & Confusing](https://www.beanmediaproductions.com/paid-ads-strategy-creepy-cool-confusing/) - Bean Media utilizes tools like Google Ads and Facebook Ads to target users with custom messages and custom audiences. Many people today are a little uncomfortable about the way that they are targeted with advertising. Just this week, The Daily Dot did a piece on the millions of dollars that politicians are spending on Facebook - [‘Johnny Car Insurance’ Billboard Goes Viral For All the Wrong Reasons](https://www.beanmediaproductions.com/johnny-car-insurance-billboard-goes-viral-for-all-the-wrong-reasons/) - One could say it's publicity and a viral success, but someone else could say it put the company's face in the mud like a hit from an NFL linebacker. - [Buffalo SEO Strategy | Google Search Console Ain’t What It Used to Be](https://www.beanmediaproductions.com/buffalo-seo-strategy-google-search-console-aint-what-it-used-to-be/) - Google has some big changes scheduled for Google Search Console in 2019. Here's a little update on what you can expect to see this year in Google Search Console. - [Less Talk Selling | Buffalo Beans Business #1 | Bill Knoche](https://www.beanmediaproductions.com/less-talk-selling-buffalo-beans-business-1-bill-knoche/) - Check out the full interview to learn more about the power of listening, authenticity, listening through the heart, and everything that Less Talk Selling is all about. - [SEO Strategy in Buffalo NY | 3 Things to Think About Your SEO Strategy](https://www.beanmediaproductions.com/seo-strategy-in-buffalo-ny-3-things-to-think-about-your-seo-strategy/) - If you have any questions regarding Organic SEO in Buffalo, feel free to give us a call! We offer creative solutions using tactics that are scalable based on budget. - [Youtube Ads | More Than Just a Skip Ad Click](https://www.beanmediaproductions.com/youtube-ads-more-than-just-a-skip-ad-click/) - Digital media is a constantly moving target. The powers that be, Google & YouTube, are constantly shifting their ideas, unveiling new features, and constantly staying ahead of the curve. Essentially Google & YouTube ARE the curve when it comes to online marketing. Digital marketing teams all over the world work off these constant updates and - [Industry Talk | Do You Know About #AskAdwords?](https://www.beanmediaproductions.com/ask-adwords-seo-ppc/) - Hey! This is Alexis writing on behalf of Bean Media Productions. This week I am taking over our social media with the #SocialMediaMegaphone. I decided to dive deeper into Google this week and do a little bit of research on the largest search engine. Here’s my take on one of the more interesting campaigns Google - [Google Rolls Out Broad Core Algorithm Update | Was Your SEO Team Prepared?](https://www.beanmediaproductions.com/google-broad-core-algorithm-update-seo-team/) - If you have any questions regarding SEO, Google’s Algorithm changes, Google Ads, or anything digital marketing, just give our office a call anytime! - [A Lil' Help From Some Digital Marketing Apps](https://www.beanmediaproductions.com/a-lil-help-from-some-digital-marketing-apps/) - Here at Bean Media, we focus on 3 main digital marketing components. We pride ourselves on the ever-growing value of digital video marketing and have helped dozens of Buffalo NY organizations utilize that value. The other two are web development and search engine marketing (SEM). Google Ads and Search Engine Optimization (SEO). That's were we flex - [IHOB is Proof that the Internet is more Powerful than you Think.](https://www.beanmediaproductions.com/ihob-is-proof-that-the-internet-is-more-powerful-than-you-think/) - This week one of the most well-known restaurants, the International House of Pancakes -- or IHOP, made an amazing marketing ploy. Bean Media Productions has looked into the success of this campaign. - [Is Your Website Ready for Google's Next Step?](https://www.beanmediaproductions.com/is-your-website-ready-for-googles-next-step/) - Big changes for Google, Big changes for business It has been speculated that over 50{a86fb65c7f931e4d58d1a29ca9c8656ee3a0f1720ff570db52ba165110c5c4eb} of Google searches are being performed on a mobile device. Google is no stranger to innovation in the sense of recognizing and speculating change. They have ranked websites that are more optimized for mobile use for several years now due - [IT'S 2015!!! New Year's Resolution Apps](https://www.beanmediaproductions.com/its-2015-new-years-resolution-apps/) - IT’S 2015!!! Happy New Year! It’s that time where we look forward to the New Year in anticipation and realize all the new things we will hopefully accomplish. Most likely, everyone’s New Year’s resolutions involve weight loss or some other goal that requires persistence and organization. Since everyone is on their phones or tablets nowadays, - [2014 Year Recap Buffalo NY Websites, Videos and Apolo Ohno](https://www.beanmediaproductions.com/2014-year-recap-buffalo-ny-websites-videos-and-apolo-ohno/) - Hey Buffalo NY, how was your 2014. We thought it would be good to recap what our video production/ web design firm accomplished this year... Top of the list would have to be interviewing Apolo Ohno. He was a very polite pro and it's certainly the most popular celebrity we had worked with and you - [The TrueView Future](https://www.beanmediaproductions.com/the-trueview-future/) - If you're looking for a way to cut TV advertising cost and still want to target the Buffalo NY audience. YouTube TrueView In-Strem ads are on an adwords style platform getting video ads out there starting at 1¢... - [SocialCam: Know Your Settings](https://www.beanmediaproductions.com/socialcam-know-your-settings/) - Sharing videos on the internet is becoming easier and more common everyday. The smartphone era has not only put an HD video camera into the pockets of millions of users, but also allowed those same users to stay connected to the web 24/7, meaning taking and sharing videos online is easier than ever. For most - [Social Media Day Experiment](https://www.beanmediaproductions.com/social-media-day-experiment/) - This past weekend we participated in Social Media Day 2012 in Buffalo NY. When approached by Social Media Club to stream video I thought that's nice but a bit dry considering our abilities in and around video production and web video. So what did I do? I offered to take on a task that we have - [About QR Codes: Android App Tutorial](https://www.beanmediaproductions.com/about-qr-codes-android-app-tutorial/) - Lately you may be asking what about QR Codes? This Android QR code tutorial turns your phone into a QR Code scan device. This video will instruct you on how to download ScanLife on your Android phone. This is the first step in you QR code scan life... next you will be asking where to - [How To Scan QR Codes: Using Scanlife](https://www.beanmediaproductions.com/how-to-scan-qr-codes-using-scanlife/) - This video shows you how to scan QR Codes. QR Codes are today's bar codes and ScanLife the scan app is a bar code reader as well as a QR code reader. This video produced by Bean Media Productions is one of a series of videos on how to scan with this scan app to - [What Are QR Codes? iPhone QR Codes Tutorial](https://www.beanmediaproductions.com/what-are-qr-codes-iphone-qr-codes-tutorial/) - Today you may wonder, What are QR Codes or where can I find a QR code app? This video will guide you through the process of downloading Scanlife on your iPhone. This will get you started on QR codes using Scanlife. - [Are the Sabres Like Web Video?](https://www.beanmediaproductions.com/are-the-sabres-like-web-video/) - The NHL is now leaving the All Star break behind and the Sabres are hitting the ice again. As I watch the Buffalo Sabres struggle in the 2011-2012 season I can’t help but think that change seems inevitable. Weather the team’s talent is sub par, the league style has changed away from Lindy Ruff’s coaching - [Video IS here to STAY!](https://www.beanmediaproductions.com/video-is-here-to-stay/) - In our previous post, Greg Liberto from INDARE Golf shared his insight on working with Bean Media Productions. In this post I will expand on my experiences with INDARE, I will also share a value added link at the end of this article (I think Sabres' fans will appreciate). In working with Greg, and other - [Welcome to Bean Media's Blog](https://www.beanmediaproductions.com/welcome-to-bean-medias-blog/) - Hello, My name is Greg Liberto and I have nothing to do with Bean Media Productions (just kidding). Actually, Bean Media Productions has everything to do with me. My business would not be where it is without Mike Bean and his team. So to return the favor, I am assisting Mike in starting his blog. ## Pages - [Home](https://www.beanmediaproductions.com/) - Bean Media is a Buffalo, NY Video Production and Digital Marketing Company that specializes in web video and video marketing. - [Ultimate Guide to Digital Marketing: Boost Your ROI and Dominate the Online Space](https://www.beanmediaproductions.com/ultimate-guide-to-digital-marketing/) - Transform your digital presence and achieve unparalleled growth with our Ultimate Guide to Digital Marketing. Don't miss this chance to unlock your business's full potential – start reading now! - [New Video Production](https://www.beanmediaproductions.com/new-video-production/) - Video Production is a critical part of online advertising, its the content king nowadays, and a professionally produced video and one that looks like it was shot with a camcorder could be the difference between an effective message and failure. - [New SEO](https://www.beanmediaproductions.com/new-seo/) - SEO is more important than ever, and you need an expert WNY SEO agency to assist your digital marketing efforts in this constantly evolving landscape. - [Video Methodology](https://www.beanmediaproductions.com/video-methodology/) - The idea of using professional-quality video for digital marketing purposes is to capture your brand and tell that story. To be able to connect with your demographic and get your message out to the world. Check out this page to see some samples of our work. - [About Us](https://www.beanmediaproductions.com/about-us/) - [et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.7″ _module_preset=”default” custom_margin=”||-65px|||” custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”||33px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.7″ text_font=”|600|||||||” text_font_size=”12px” text_line_height=”1.8em” header_font=”Oswald||||||||” header_font_size=”41px” header_2_font=”Oswald|500||on|||||” header_2_font_size=”80px” header_4_font=”Merriweather||||||||” header_4_text_color=”#e94558″ header_4_line_height=”1.4em” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|phone” header_4_font_size_tablet=”20px” header_4_font_size_phone=”14px” header_4_font_size_last_edited=”on|phone” border_width_all=”6px” border_color_top=”#4f4f4f” border_color_right=”#b5b5b5″ border_width_bottom=”9px” border_color_bottom=”#161616″ border_color_left=”#8e8e8e” locked=”off” global_colors_info=”{}”]ABOUT BEAN MEDIA PRODUCTIONS[/et_pb_text][et_pb_text _builder_version=”4.27.7″ text_font=”|600|||||||” text_font_size=”15px” text_line_height=”1.8em” header_font=”Oswald||||||||” header_font_size=”41px” header_2_font=”Oswald|500||on|||||” header_2_font_size=”80px” header_4_font=”Merriweather||||||||” header_4_text_color=”#e94558″ header_4_line_height=”1.4em” custom_padding=”||0px|||” - [Video SEO](https://www.beanmediaproductions.com/video-seo/) - Most people are unaware that SEO can be applied to a Video. We've been providing this new technique for several clients right here in Buffalo NY... - [Buffalo NY Video Production](https://www.beanmediaproductions.com/buffalo-ny-video-production/) - Video production is extremely important to our online landscape. If you’re interested in talking about a video project, or would like to hear more about how we can help you use video to promote your business, just give us a call at the office, or reach out via contact form! - [Video Tutorials](https://www.beanmediaproductions.com/video-tutorials/) - Learn how to design graphics, edit videos, optimize for SEO, edit photos, write blogs, and create social media posts with Bean Media Productions in Buffalo, NY - [Straighten an Image using the Ruler Tool in Adobe Photoshop](https://www.beanmediaproductions.com/straighten-an-image-using-the-ruler-tool-in-adobe-photoshop/) - The ruler tool is a simple but powerful tool you can use to quickly straighten images to perfection in Photoshop. - [How to make Custom Captions in Adobe Premiere Pro](https://www.beanmediaproductions.com/how-to-make-custom-captions-in-adobe-premiere-pro/) - You have likely seen lots of custom captions on social media and vertical videos that really pop and stand out. Making them in Premiere Pro isn't a challenge. - [How to Record Video on Your Phone so a Video Editor can Use it](https://www.beanmediaproductions.com/how-to-record-video-on-your-phone-so-a-video-editor-can-use-it/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”82px” height=”87px” max_height=”100px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-25px|auto||” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”How to Record Video on your Phone so a Video Editor Can Use it” _builder_version=”4.27.6″ _module_preset=”default” min_height=”58px” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_heading][et_pb_code _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ border_width_all=”3px” border_color_all=”#7CDA24″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_code][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section - [How to Fix Offline Media In Adobe Premeire Pro](https://www.beanmediaproductions.com/how-to-fix-offline-media-in-adobe-premeire-pro/) - Learn the most common cause of having offline media in Adobe Premiere Pro and how to fix it by relinking offline media and using the built-in tools. - [Why You Need to Respond to Google Reviews](https://www.beanmediaproductions.com/why-businesses-need-to-respond-to-google-reviews-and-how-to-do-it/) - Google Reviews are an incredible asset for any small or large business owner. Yet somehow, most businesses don't properly utilize them - [Need Digital Marketing that Has Your Back?](https://www.beanmediaproductions.com/digital-marketing/) - How's your digital marketing strategy? The importance of digital marketing in Buffalo and the wider world is growing rapidly. You need Bean Media, the best in business. - [What is Human Content in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/what-is-human-content-in-digital-marketing/) - Human content refers to art, writing, music, videos, and other forms of content that are distinctly created by a human and not an AI. - [A Glossary of Terms for Digital Marketing and SEO](https://www.beanmediaproductions.com/digital-marketing-glossary/) - The digital marketing and SEO world is full of terms and definitions that might confuse you without context. So, we decided to provide you some of that context! Check out our guide today. - [What is AI Slop?](https://www.beanmediaproductions.com/digital-marketing-glossary/what-is-ai-slop/) - AI slop is generative content that has been taking over social media and the internet as a whole. AI slop is a term that refers to AI mass-produced content. - [What Are UGC Ads? (User Generated Content Ads)](https://www.beanmediaproductions.com/digital-marketing-glossary/what-are-ugc-ads-user-generated-content-ads/) - UGC Ads are a type of video advertisement that you find on social media that prioritize personality and relatability over production quality. - [What is a 301 Redirect](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-301-redirect/) - Have you ever asked yourself what is a 301 redirect? Learn along with our glossary of terms for digital marketing and SEO! - [How to Create Round Edges In Adobe Premiere Pro](https://www.beanmediaproductions.com/how-to-create-round-edges-in-adobe-premiere-pro/) - Learn how to create rounded corners or round edges to your video or media in Premiere Pro. Surprisingly, Adobe Premiere Pro makes this rather challenging. - [Make Your Text Look 10x Better In Canva with Drop Shadows](https://www.beanmediaproductions.com/make-your-text-look-10x-better-in-canva-with-drop-shadows/) - Want your Canva text to stand out? In this quick tutorial, we'll show you how to make your text look 10x better using Canva’s Drop Shadow effect. - [How to Create Gradients in Adobe Photoshop](https://www.beanmediaproductions.com/how-to-create-gradients-in-adobe-photoshop/) - Create stunning gradients in Photoshop using the Gradient Overlay tool. Choose your colors and create the gradient fade perfect for your design or graphic. - [How to Color Correct in Adobe Premiere Pro](https://www.beanmediaproductions.com/how-to-color-correct-in-adobe-premiere-pro/) - In this Premiere Pro Tutorial, we show you how to use the Lumetri Color Effect to color correct your footage, transforming your bland video into greatness. - [How to Add New Fonts to Adobe Photoshop](https://www.beanmediaproductions.com/how-to-add-new-fonts-to-adobe-photoshop/) - In this Photoshop Tutorial, I will show you how to add fonts to Photoshop using Adobe Creative Cloud. This will add the font to Photoshop and any other CC App. - [How to Add Lighting Effects in Adobe Photoshop](https://www.beanmediaproductions.com/how-to-add-lighting-effects-in-photoshop-step-by-step-tutorial/) - In this Photoshop tutorial, we show you how to add lights, lighting effects, and lightspill in Adobe Photoshop. For your graphic design or photo editing. - [How to Add a Channel Manager on YouTube](https://www.beanmediaproductions.com/how-to-add-a-manager-to-a-youtube-channel/) - In this YouTube tutorial, I show you how to add a manager to your YouTube channel, allowing you to have a separate email address, view data, and manage videos. - [Search Engine Optimization in Buffalo, NY](https://www.beanmediaproductions.com/search-engine-optimization/) - Search Engine Optimization is a key function to digital marketing in today's digital landscape. Learn more about this misunderstood core function of online marketing with a trusted partner! - [How to Reverse Footage in Adobe Premiere Pro](https://www.beanmediaproductions.com/how-to-reverse-footage-in-adobe-premiere-pro/) - In this Adobe Premiere Pro tutorial, you learn how to reverse footage so the video's speed plays backwards in Premiere Pro. - [How to Remove a Video's Background Without a Gree](https://www.beanmediaproductions.com/remove-a-videos-background-in-after-effects-without-a-greenscreen-after-effects-rotobrush-tutorial/) - In this tutorial, you'll learn to use the Rotobrush tool in Adobe After Effects to remove the background of a video without a greenscreen. - [How to Use Selection Tools in Adobe Photoshop](https://www.beanmediaproductions.com/how-to-use-selection-tools-in-adobe-photoshop/) - Photoshop offers many ways for you to select and manipulate your image. We go over the best practices and how to use the different selection tools in Photoshop - [How to Export Transparent Footage in After Effects](https://www.beanmediaproductions.com/how-to-export-transparent-footage-in-after-effects/) - In Adobe After Effects, something you will commonly want to do with your animations or footage is to export the video with a transparent background. - [How to Make Text Animations in Canva](https://www.beanmediaproductions.com/how-to-make-text-animations-in-canva/) - [et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”82px” height=”87px” max_height=”100px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-25px|auto||” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”How to Make Text Animations in Canva” _builder_version=”4.27.5″ _module_preset=”default” min_height=”58px” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_heading][et_pb_code _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ border_width_all=”3px” border_color_all=”#7CDA24″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][/et_pb_code][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”461px” custom_padding=”17px|||||” - [How to Use CC Pixel Polly In Adobe After Effects](https://www.beanmediaproductions.com/how-to-use-cc-pixel-polly-in-adobe-after-effects/) - Adobe After Effects is a complicated program that has a wide variety of motion graphics. In this tutorial, we'll show you how to use the CC Pixel Polly Effect. - [What are Google Ads?](https://www.beanmediaproductions.com/digital-marketing-glossary/google-ads/) - Google Ads: Formerly known as Google AdWords, is an online advertising platform developed by Google. In Google Ads, Marketers bid to display brief advertisements, service offerings, product listings, or videos to web users. The Importance of Google Ads to Digital Marketing The power of Google Ads lies in its real-time, intent-based targeting. By positioning ads - [What is Organic Search for SEO?](https://www.beanmediaproductions.com/digital-marketing-glossary/organic-search/) - Organic Search: Refers to the unpaid search results that naturally appear in search engines based on algorithms and SEO efforts, excluding paid advertisements. Paid ads do show up in some organic results, and we call them search ads, they will have an "ad" disclaimer. Organic Search in Digital Marketing Dominating organic results is a pivotal - [What is Spam in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/spam/) - Spam: In the context of digital marketing, spam refers to unsolicited, irrelevant, or inappropriate messages sent on the internet to a large number of recipients. These messages, which often contain links to third-party websites, can appear in various forms, such as emails, blog comments, posts on social networking sites, and more. Combating Spam Helps to - [What is Remarketing in Advertising?](https://www.beanmediaproductions.com/digital-marketing-glossary/remarketing/) - Remarketing, also known as retargeting, is a type of online advertising that enables sites to show targeted ads to users who have previously visited their site. Past visitors will see these ads while browsing the web, ensuring your brand remains in their minds. Remarketing is Vital to Internet Marketing in Buffalo NY This is an - [What is E-Commerce in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/e-commerce/) - E-commerce: E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet. It also includes the transfer of money and data to execute these transactions. E-commerce can take on various forms involving different transactional relationships between businesses and consumers, including B2B, B2C, C2C, and C2B. The Importance of - [What is A/B Testing in Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-a-b-testing/) - A/B Testing: Also known as split testing, A/B testing is a method of comparing two versions of a webpage or other resource to determine which one performs better. It involves showing the two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate, wins. A/B testing - [What is an Algorithm in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-terms-glossary-algorithm/) - Algorithm: In our context, we are usually referring to the Google algorithm for displaying search results. An algorithm is the set of rules that search engines use to rank listings for a query. Algorithms are constantly changing and are the sum of many factors, making search engine optimization (SEO) a vital tool in standing out - [What is Bounce Rate in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/bounce-rate/) - Bounce Rate: In digital marketing, the bounce rate is the percentage of visitors who visit your website and leave (bounce). As opposed to continuing to click around the website’s other pages. It's the measure of how effective your website is at maintaining the interest of your visitors. A high rate could be indicative that your - [What is Zero Click Search?](https://www.beanmediaproductions.com/digital-marketing-glossary/zero-click-search/) - Zero click search happens when you search for something on Google, and the answer pops up right at the top of the results page, so you don't need to click on any website. It’s like getting instant answers without extra steps. What is Zero Click Search? For businesses, zero-click searches are a double-edged sword. On - [What is YouTube Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/youtube-marketing/) - YouTube marketing is all about using YouTube to promote your brand or products. It's like having a channel for your business where you can upload videos, interact with viewers, and show off what you’re all about. It's similar to VSEO, but focuses on YouTube specifically and incorporates things on the platform like hashtags and the - [What is an XML Sitemap?](https://www.beanmediaproductions.com/digital-marketing-glossary/xml-sitemap/) - An XML sitemap is like a roadmap of your website that you give to search engines. It lists all the important pages on your site, making sure search engines like Google know about them and can find them easily. Your Website Needs an XML Sitemap for SEO Success For digital marketing, especially SEO, having a - [What is Word of Mouth Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/word-of-mouth-marketing/) - Think of word of mouth marketing as the digital version of friends telling friends about something cool. It's when customers love your product or service so much that they can't help but talk about it online—through social media, reviews, or blogs. How Word of Mouth Marketing Can Elevate Your Reach This type of marketing is - [What is Website Optimization?](https://www.beanmediaproductions.com/digital-marketing-glossary/website-optimization/) - Think of website optimization like tuning up a car so it runs smoother and faster. It's about making changes to your website to make it work better for people who visit and for search engines. This includes making your site load quickly, easy to use on phones, and simple for people to find what they - [What are Webinars?](https://www.beanmediaproductions.com/digital-marketing-glossary/webinars/) - Webinars are like an online class or seminar that you can join from anywhere. You log in at a set time and watch live as someone teaches you about a topic, shows you how to do something, or presents new information. You can even ask questions and interact, just like in a real classroom, but - [What is Viral Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/viral-marketing/) - Viral Marketing: Think of viral marketing like creating a hit song. It's all about making content that's so catchy and relatable that people can't help but share it with others. There's no magic button to make something go viral; it's about knowing what will get your audience excited and encouraging them to pass it on - [What is Video SEO (VSEO)?](https://www.beanmediaproductions.com/digital-marketing-glossary/video-seo-vseo/) - Video SEO (VSEO): VSEO refers to the process of optimizing video content to increase its visibility and ranking on search engine results pages (SERPs) for relevant keywords. This includes optimizing video titles, descriptions, tags, and the video content itself. Video SEO is a Key Component of Video Marketing As search engines prioritize content that provides - [What is Video Production?](https://www.beanmediaproductions.com/digital-marketing-glossary/video-production/) - Video Production: The process of creating video content, which encompasses three main stages. These are: pre-production (planning, scripting, and scheduling), production (capturing the footage), and post-production (editing and finalizing the video). It involves various elements such as conceptualizing, storyboarding, casting, location scouting, filming, sound recording, video editing, and adding special effects or graphics. Bean Media - [What is Video Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/video-marketing/) - Video Marketing: A strategy that involves using video to promote and market your products or services. It can also increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Video Marketing is an Essential Tool in The Modern Age In the realm of digital - [What is User Interface (UI)?](https://www.beanmediaproductions.com/digital-marketing-glossary/user-interface-ui/) - UI: User Interface (UI) pertains to the look, layout, and interactivity of a website or application. It encompasses all visual elements that a user interacts with, such as buttons, icons, spacing, and color schemes. In essence, UI is the graphical layout of a digital product. The Importance of UI to Retaining Users UI is intrinsically - [What is User Experience (UX)?](https://www.beanmediaproductions.com/digital-marketing-glossary/user-experience-ux/) - UX: User Experience (UX) encompasses all aspects of an end-user's interaction with a website, application, or software. It's about ensuring that users find value in what's provided to them, making the interaction smooth, intuitive, and satisfying. UX delves deep into understanding users' behaviors, needs, and motivations through observation, feedback, and usability testing. Why We Stress - [What are Unique Visitors in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/unique-visitors/) - Unique Visitors: A unique visitor refers to an individual who accesses a website over a certain period, regardless of how many times they visit. This is determined by the user's IP address, browser cookies, or login information, ensuring each visitor is only counted once during the reporting period. How Unique Visitors Help Your Overall Website - [What is Traffic in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/traffic/) - In digital marketing, traffic refers to the users who visit a website. These visitors can arrive at a website directly, by following links from other websites, through search engines, or by clicking on ads. This data is often analyzed in terms of its volume, sources, behavior on-site, and the rate of new versus returning visitors. - [What is Target Audience in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/target-audience/) - Target Audience: This audience is a specific group of individuals within the broader target market. It is segmented based on various factors such as demographics, behaviors, interests, and more, whom a business aims its marketing messages towards. This audience is the most likely to engage with the brand's promotions, products, or services. Why Marketers Stress - [What is Software as a Service (SaaS)?](https://www.beanmediaproductions.com/digital-marketing-glossary/software-as-a-service-saas/) - Software as a Service (SaaS): SaaS refers to a cloud-based service where instead of downloading software on a PC or business network to run and update, users access an application via an internet browser. The software application could be anything from office software to unified communications among a wide range of other business applications SaaS - [What is Social Media Optimization?](https://www.beanmediaproductions.com/digital-marketing-glossary/social-media-optimization/) - Social Media Optimization (SMO): SMO is the strategic process of increasing awareness and engagement of a product, brand, or event on social media platforms by optimizing posts, profiles, and content to be more shareable and interactive. The Role Social Media Optimization Plays in Internet Marketing SMO is critical in the digital marketing spectrum as it - [What is Social Media Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/social-media-marketing/) - Social Media Marketing (SMM): DMM involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or content, aiming to achieve marketing and branding goals. Social Media Marketing is an Important Function of Digital Marketing and Aids Off-Page SEO Efforts SMM holds significant weight in digital marketing because of the vast - [What is Segmentation in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/segmentation/) - Segmentation: Segmentation in digital marketing refers to the process of dividing a broad target audience into subsets based on shared characteristics, behaviors, or needs to tailor marketing strategies more effectively. The Relevance of Segmentation in Digital Marketing Segmentation is instrumental in digital marketing and SEO as it enables brands to deliver more personalized and relevant - [What is a Search Engine Results Page (SERP)?](https://www.beanmediaproductions.com/digital-marketing-glossary/search-engine-results-page-serp/) - Search Engine Results Page (SERP): A SERP displays the results returned by a search engine in response to a query by a user. It typically contains both organic listings and paid advertisements. The Importance of SERPs to SEO SERPs are critically important to SEO because that's one of the largest Key Performance Indicators that we - [What does SEO Stand For? Search Engine Optimization](https://www.beanmediaproductions.com/digital-marketing-glossary/search-engine-optimization-seo/) - Search Engine Optimization (SEO): SEO is the process of creating organic content and optimizing existing content. This is in order to drive traffic to your website or content. It differs from things like PPC and search ads because SEO doesn’t have a direct cost in its positioning. It’s dependent on the quality of the content - [What is Search Engine Marketing (SEM)?](https://www.beanmediaproductions.com/digital-marketing-glossary/search-engine-marketing-sem/) - Search Engine Marketing: SEM is a form of online marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs), primarily through paid advertising. Why Use Search Engine Marketing In The Digital World? SEM plays a vital role in digital marketing because it offers businesses a rapid method to achieve high - [What are Search Ads?](https://www.beanmediaproductions.com/digital-marketing-glossary/search-ads/) - Search Ads: Are text-based ads you see on search engine results pages. Advertisers bid on keywords relevant to your business in order for the ad to be placed in search results. Often used in PPC and can be incredibly effective at driving traffic to a website with the intent of becoming customers. Search can serve - [What is Return on Investment (ROI)?](https://www.beanmediaproductions.com/digital-marketing-glossary/return-on-investment-roi/) - Return on Investment (ROI): ROI is a performance metric used to evaluate how profitable an investment may be. It's calculated by dividing the net profit from the investment by the initial cost, usually multiplied by 100 to produce a percentage. In digital marketing, it indicates how much profit is generated from specific marketing campaigns relative - [What is Responsive Design in Web Development?](https://www.beanmediaproductions.com/digital-marketing-glossary/responsive-design/) - Responsive Design: Refers to a web design approach that ensures content layouts and navigation adjust seamlessly across various devices and screen sizes, from desktop monitors to mobile phones. Why Responsive Design is Huge in SEO Check out our blog post on the topic! As mobile browsing continues to rise, responsive design has become a cornerstone - [What is Quality Score in SEO?](https://www.beanmediaproductions.com/digital-marketing-glossary/quality-score/) - Quality Score is a metric used by search engines, predominantly Google Ads, to determine the relevance and quality of keywords and PPC ads. It combines factors like click-through rate (CTR), ad relevance, and landing page quality. Importance of Quality Score to Digital Marketing in Buffalo NY In Buffalo NY's digital marketing landscape, a high score - [What is Programmatic Advertising?](https://www.beanmediaproductions.com/digital-marketing-glossary/programmatic-advertising/) - Programmatic Advertising: The automated process of buying and selling ad inventory in real-time, often with AI and machine learning to optimize the performance of ad campaigns. Using Programmatic Advertising in Digital Marketing This ad strategy brings efficiency and precision to digital advertising, allowing businesses to reach the right audience at the right time, with the - [What is Personalization in Digital Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/personalization/) - Personalization: In digital marketing, this refers to the practice of creating customized experiences for individuals by leveraging data and analytics to deliver more relevant content, products, or services. Why Personalization Matters in Digital Marketing Personalizing the way you interact with users and potential customers is vital because it enhances user experience, fostering deeper connections and engagement. - [What is Pay Per Click (PPC)?](https://www.beanmediaproductions.com/digital-marketing-glossary/pay-per-click-ppc/) - Pay Per Click (PPC): PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. These ads can appear in search engine results pages, social media platforms, and various websites. How Pay Per Click (PPC) is Used in SEO and Marketing PPC allows businesses to reach their target audience - [What is Outbound Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/outbound-marketing/) - Outbound Marketing: Often seen as traditional marketing, this strategy involves pushing marketing messages outwards, through mediums like TV ads, radio, print advertising, telemarketing, and bulk email campaigns. Outbound Marketing and Digital Can Work Hand in Hand Despite the rise in inbound marketing strategies, outbound methods retain their importance in digital marketing as it can quickly - [What is a Niche Market?](https://www.beanmediaproductions.com/digital-marketing-glossary/niche-market/) - Niche Market: A small, specialized market segment within a larger market, focused on meeting the specific needs and preferences of a targeted group of customers. You want to attract the right kind of searches, rather than every searcher under the sun. Niche Market - Sacrificing Total Views for Conversion The core idea for niche marketing - [What is Native Advertising?](https://www.beanmediaproductions.com/digital-marketing-glossary/native-advertising/) - Native Advertising: Involves ads that match the look, feel, and function of the media format in which they appear. These ads are often found in social media feeds or as recommended content on a webpage. These ads are great for social media because if a user interacts with an ad like its a regular post, - [What is Multichannel Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/multichannel-marketing/) - Multichannel marketing: refers to the practice of interacting with customers using a combination of indirect and direct communication channels — websites, retail stores, mail order catalogs, direct mail, email, mobile, social media, and more. The objective is to enable customers to take action in response through the channel of their choice. In a multichannel marketing - [What is Mobile Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/mobile-marketing/) - Mobile Marketing: Encompasses advertising and promotional activities that are designed for delivery on smartphones, tablets, and other handheld devices. It can involve various strategies, including SMS marketing, mobile applications, and responsive design. One form it has taken is mobile-first indexing. Mobile Marketing in the Digital Space As a substantial amount of internet traffic comes from - [What is a Meta Description?](https://www.beanmediaproductions.com/digital-marketing-glossary/meta-description/) - Meta Description: A short summary, typically between 150 and 160 characters, that describes the content of a webpage. It appears in the search engine results pages (SERPs) beneath the title tag. Utilizing The Meta Description for Optimal SEO Crafting compelling meta is a key digital marketing practice because it can influence a user's decision to - [What is Marketing Automation?](https://www.beanmediaproductions.com/digital-marketing-glossary/marketing-automation/) - Marketing Automation: Refers to the use of software to automate repetitive marketing tasks, including email sending, social media posting, and ad campaigns, with the goal of nurturing leads and personalizing marketing efforts to different customer segments. Use of Marketing Automation in the Digital World In digital marketing, efficiency and personalization are key. Automation allows for - [What is a Long-Tail Keyword?](https://www.beanmediaproductions.com/digital-marketing-glossary/long-tail-keyword/) - Long-tail Keyword: Long-tails are longer, more specific keyword phrases that visitors are more likely to use when they're closer to the point of purchase or when they're using voice search. They're counterintuitive to the most searched for keywords but can be highly valuable. How a Long-Tail Keyword is Used in SEO Long-tails represent the evolution - [What is Lead Generation?](https://www.beanmediaproductions.com/digital-marketing-glossary/lead-generation/) - Lead Generation: The process of attracting and converting strangers and prospects into someone who has shown interest in a company's product or service. Some examples of lead generators are blog posts, coupons, online content, and live events. The Importance of Lead Generation Lead generation is a fundamental aspect of digital marketing, feeding the sales funnel - [What is a Landing Page?](https://www.beanmediaproductions.com/digital-marketing-glossary/landing-page/) - Landing Page: A dedicated web page designed for a specific marketing campaign. It's where a visitor "lands" after they click on an advertisement or a link in an email and typically has a focused call to action. These pages are simple, clean, typically have an attention-grabbing element, and possess a strong CTA that guides the - [What are Keywords?](https://www.beanmediaproductions.com/digital-marketing-glossary/keywords/) - Keyword: In digital marketing and SEO, a keyword is a word or phrase that users enter into search engines when looking for specific information, products, or services. Keywords are instrumental in determining the topics of web content. The Critical Importance of Keywords to Digital Marketing Keywords are foundational in digital marketing, especially in SEO. They - [What is Instagram Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/instagram-marketing/) - Instagram Marketing: Refers to the process of brands promoting their products, services, and values on Instagram. There are a litany of ways that your message can be spread on IG, from stories, to reels, to organic posts, and paid advertisements. How We Use Instagram in your Digital Marketing Efforts Instagram is one of the most - [What is Influencer Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/influencer-marketing/) - Influencer Marketing: This involves partnering with influential individuals, typically on social media, to promote and showcase products, services, or campaigns. Influencers have a sizable and engaged audience that trusts their opinions and recommendations. The Use of Influencer Marketing in the Digital Space Influencer marketing is important in the digital sphere! It's because influencers can provide - [What is Inbound Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/inbound-marketing/) - Inbound Marketing: A business methodology that attracts customers by creating valuable content and experiences tailored to them. Instead of pushing out products or services, inbound marketing pulls in prospects and customers by offering solutions to their problems or fulfilling their needs. The Role of Inbound Marketing in Creating a Lasting Impression Inbound marketing is vital - [What are Impressions?](https://www.beanmediaproductions.com/digital-marketing-glossary/impressions/) - Impressions: In digital marketing, an impression is a metric that indicates the count of how many times an advertisement or any other form of digital media has been displayed on a webpage, whether it was clicked or not. It can also be called an ad view. How We Use Impressions in Digital Marketing Impressions are - [What does HTML stand for?](https://www.beanmediaproductions.com/digital-marketing-glossary/html/) - HTML (Hyper Text Markup Language): HTML, or Hyper Text Markup Language, is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript. Use of HTML by Buffalo's SEO Experts HTML is important in - [What are Hashtags?](https://www.beanmediaproductions.com/digital-marketing-glossary/hashtags/) - Hashtags: A label or metadata tag used on social network platforms like Twitter, Instagram, and Facebook, which makes it easier for users to find messages with a specific theme or content. It is created by including the symbol "#" before the word or phrase. Allows for the easy categorization of information on social media websites - [What is Google Search Console?](https://www.beanmediaproductions.com/digital-marketing-glossary/google-search-console/) - Google Search Console: Google Search Console is a free service offered by Google that helps website owners, webmasters, digital marketers, and SEO professionals monitor and troubleshoot their website's presence in Google Search results. The Critical Role of Google Search Console Google Search Console is crucial in digital marketing as it helps identify how Google views - [What is Google Analytics?](https://www.beanmediaproductions.com/digital-marketing-glossary/google-analytics/) - Google Analytics: A web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users find and use a website, allowing businesses to create a better user experience and optimize their marketing strategies. Google Analytics Crucial Role in Digital Marketing Google Analytics is crucial in digital marketing as it - [What is (Meta) Facebook Advertising?](https://www.beanmediaproductions.com/digital-marketing-glossary/facebook-advertising/) - Facebook Advertising: Facebook advertising is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing businesses to put their products and services in front of the massive and diverse user base of Facebook. Why We Use Facebook Advertising Meta's Facebook has billions of users across the world, offering reach that - [What is Engagement Rate?](https://www.beanmediaproductions.com/digital-marketing-glossary/engagement-rate/) - Engagement Rate: Engagement rate is a metric used in social media marketing that measures the level of engagement that a piece of created content is receiving from an audience. It could be measured in terms of likes, shares, comments, or the time spent on a page. Engagement Rate is an Important KPI for Digital Marketing - [What is Email Marketing?](https://www.beanmediaproductions.com/digital-marketing-glossary/email-marketing/) - Email Marketing: Email marketing is the practice of sending various types of content to a list of subscribers via email. The content can serve purposes like providing industry news, giving product updates, or increasing customer loyalty. It's a direct form of marketing that can be easily personalized and targeted. Why Email Marketing is a Facet - [What is Domain Authority?](https://www.beanmediaproductions.com/digital-marketing-glossary/domain-authority/) - Domain Authority: Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. Why Domain Authority is a Part - [What is Customer Relationship Management (CRM)?](https://www.beanmediaproductions.com/digital-marketing-glossary/customer-relationship-management-crm/) - A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. These are vital to giving digital marketers insights. - [What is Cost Per Mille (CPM)?](https://www.beanmediaproductions.com/digital-marketing-glossary/cost-per-mille-cpm/) - Cost per Mille (CPM): Cost per Mille (CPM), also known as cost per thousand, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, it means an advertiser must pay $2.00 for every 1,000 impressions of its ad. How CPM is Used - [What is Cost per Click (CPC)?](https://www.beanmediaproductions.com/digital-marketing-glossary/cost-per-click-cpc/) - Cost per Click (CPC): Cost per Click (CPC) is an online advertising revenue model where an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) each time a user clicks on an advertisement. Why CPC is Key to Digital Marketing CPC is a crucial aspect of digital marketing, particularly - [What is Cost Per Action (CPA)?](https://www.beanmediaproductions.com/digital-marketing-glossary/cost-per-action-cpa/) - Cost per Action (CPA): Cost per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action - for example, a purchase, a form submission, or a click. It is also referred to as Cost per Acquisition, emphasizing that the completion of the action results in a user becoming a - [What is Conversion Rate Optimization (CRO)?](https://www.beanmediaproductions.com/digital-marketing-glossary/glossary-conversion-rate-optimization-cro/) - Conversion Rate Optimization (CRO): Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action on a webpage. These actions can include filling out a form, becoming customers, or any other action that's important to your business. CRO involves understanding how users move through your site, - [What is Conversion Rate?](https://www.beanmediaproductions.com/digital-marketing-glossary/glossary-conversion-rate/) - Conversion Rate: Conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. In digital marketing, a conversion could be anything from purchasing a product, signing up for a newsletter, downloading an ebook, or any other action that aligns with your business - [What is a Content Management System (CMS)?](https://www.beanmediaproductions.com/digital-marketing-glossary/content-management-system-cms/) - Content Management System (CMS): A Content Management System (CMS) is a software application used to create, manage, and modify digital content. Common examples include WordPress, Joomla, and Drupal. CMSs are typically used for enterprise content management (ECM) and web content management (WCM). Your Content Management System Impacts SEO A CMS is crucial in digital marketing - [What is Click Through Rate (CTR)?](https://www.beanmediaproductions.com/digital-marketing-glossary/click-through-rate-ctr/) - Click-through Rate (CTR): Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website or the effectiveness of email campaigns. The Role - [What is a Call to Action (CTA)?](https://www.beanmediaproductions.com/digital-marketing-glossary/call-to-action-cta/) - Call to Action (CTA): A Call to Action (CTA) is a prompt on a website that tells the user to take some specified action. It is typically a written command, such as 'Buy Now', 'Sign Up', or 'Learn More'. CTAs are designed to move a website visitor from one page to the next and persuade - [What is Brand Awareness?](https://www.beanmediaproductions.com/digital-marketing-glossary/brand-awareness/) - Brand Awareness: Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand's goods or services. It's an essential aspect of promoting new products or reviving older ones. In the digital age, brand awareness often goes beyond simple recognition and delves into the knowledge of - [What are Blogs?](https://www.beanmediaproductions.com/digital-marketing-glossary/blogs/) - . Blogs also act as an effective lead generation tool, directing readers to other parts of a website through strategic calls-to-action. - [What is Behavioral Targeting?](https://www.beanmediaproductions.com/digital-marketing-glossary/behavioral-targeting/) - Behavioral Targeting: A marketing method in which a user’s web information is used to strengthen campaigns. It gathers data from a variety of online sources about browsing and shopping behavior, and informs the advertiser in creating an ad that’s more likely to convert by being displayed at the right time to the right audience. How - [What are Banner Ads?](https://www.beanmediaproductions.com/digital-marketing-glossary/banner-ads/) - Banner Ads: Also known as a display ad, this is a form of online advertising that involves embedding an advertisement into a web page with a creative element. It’s intended to get awareness about your brand out by getting your image and product into the heads of consumers. These ads are image-based and are extremely - [What is Business-to-Consumer (B2C)?](https://www.beanmediaproductions.com/digital-marketing-glossary/business-to-consumer-b2c/) - B2C (Business-to-Consumer): This refers to businesses that sell products or services directly to consumers. B2C marketing strategies often focus on product value, benefits, and emotional connections with consumers. The buying process is typically simpler and shorter than in B2B marketing. Why B2C Strategies Matter B2C marketers need to understand how to appeal directly to consumers, - [What is Business-to-Business (B2B)?](https://www.beanmediaproductions.com/digital-marketing-glossary/business-to-business-b2b/) - B2B (Business-to-Business): This refers to businesses that sell products or services to other businesses, rather than to consumers (which would be B2C, or Business-to-Consumer). B2B marketing strategies often differ from B2C because the buying process is more complex, purchases are often higher in value, and the buyer needs to be more educated about the product - [What does API stand for?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-api/) - Application Programming Interface (API): APIs are often used to interact with social platforms and other tools, such as analytics or reporting software. An API is a set of rules that allows different software applications and components to talk to each other. It defines methods and data formats that a program can use to perform tasks, - [What are Analytics?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-terms-glossary-analytics/) - Analytics: In digital marketing, analytics refers to the interpretation of meaningful patterns in data. It’s used for measurement, collection, analysis, and reporting of web data; typically to understand and optimize web usage. Google Analytics is a powerful tool suite and widely used for this purpose. Why Analytics are Important to Marketers Analytics are crucial in - [What is Affiliate Marketing](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-terms-glossary-affiliate-marketing/) - Affiliate Marketing: A performance-based marketing strategy where a business rewards affiliates. They are rewarded for bringing in impressions and customers from their own marketing. It relies on the abilities of individuals for more effective marketing efforts, providing commissions for successful referrals. Why Affiliate Marketing Matters This approach allows businesses to extend their marketing reach by - [What Are Ad Impressions?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-ad-impressions/) - Ad Impressions: A term used to show how often an ad is shown on a webpage. The metric is used to measure ad displays, not necessarily clicks on the ad. Impressions are good for awareness campaigns, bringing your brand in front of as many eyeballs as possible. The more people are aware of your brand - [What Does Above the Fold Mean?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-above-the-fold/) - Above the Fold: This term refers to the portion of a webpage that is visible without scrolling. It's a throwback to the term used in newspaper print advertising, indicating the top half of a folded newspaper, which is prime placement for ads. In digital marketing, it's important because it often includes the information a visitor - [What is a 302 Redirect?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-302-redirect/) - 301 redirect, 302 redirect, what do they mean and how are they different? Learn with our digital marketing glossary today! - [What is a 404 Error?](https://www.beanmediaproductions.com/digital-marketing-glossary/digital-marketing-glossary-404-error/) - What does it mean when you see 404 error when searching for a page? Learn today with the Bean Media Digital Marketing Glossary! - [Plant Your Flag Podcast](https://www.beanmediaproductions.com/plant-your-flag-podcast/) - We started the PYF Podcast to learn more about other business owners in WNY who decided to plant their flag and make the world a better place. - [Display Advertising](https://www.beanmediaproductions.com/display-advertising/) - We’ve been working with Google to provide pay-per-click solutions for local WNY companies for several years, and we’ve been in the game long enough to see how it trends. - [Search Advertising](https://www.beanmediaproductions.com/search-advertising/) - [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.25.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Why Partner with an Agency for Search Advertising? Google Search advertising has a very polarized view on whether it yields results for companies who’ve invested in it before. When you work - [Conversion Rate Optimization](https://www.beanmediaproductions.com/conversion-rate-optimization/) - Conversion rate optimization is the ongoing process of increasing the percentage of visitors to your website that take action. - [Video Marketing Buffalo NY](https://www.beanmediaproductions.com/video-marketing-buffalo-ny/) - [et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Video Marketing in Buffalo NY Video is a great way to leave a lasting impression with your audience. 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That missing piece may be a video. Videos are a proven to draw attention to websites and can showcase your company in a way that other mediums cannot. Bean Media Production provides many video production services including website video creation in Buffalo, NY. We - [YouTube Marketing and Video Advertising Buffalo NY](https://www.beanmediaproductions.com/digital-marketing-and-advertising-buffalo-ny/) - Digital advertising has turned into a great affordable compliment or even alternative to traditional marketing. Now with YouTube Truview video ads your targeted reach can be even greater. - [Web Video](https://www.beanmediaproductions.com/web-video/) - [vc_row][vc_column][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Web video is the best way a business can take the sight sounds and motions of their company and mold that into a representation of what it is they’re most proud of. 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A great looking video with the RIGHT message is our recipe for success... - [Website Development](https://www.beanmediaproductions.com/website-development/) - [et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.7.7″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(2,2,2,0.5)” background_color_gradient_end=”rgba(2,2,2,0.5)” background_color_gradient_overlays_image=”on” background_image=”https://www.beanmediaproductions.com/wp-content/uploads/2021/01/storyblocks-man-working-on-website-design_rIlvkOVpZM-edit4.jpg” parallax=”on” height_phone=”25vh” height_last_edited=”off|tablet” custom_padding=”||0px||false|false” animation_style=”fade”][et_pb_row make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.7.7″ max_width=”1200px” custom_margin=”||||false|false” custom_padding=”15vh||||false|false” custom_padding_tablet=”8vh||0px||false|false” custom_padding_phone=”1vh||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Montserrat||||||||” text_font_size=”3vh” text_line_height=”1.2em” header_font=”Oswald||||on|||#6aca25|” header_font_size=”80px” header_line_height=”1.4em” header_2_font=”||||||||” background_layout=”dark” header_font_size_tablet=”60px” header_font_size_phone=”12vw” header_font_size_last_edited=”on|tablet”] Web Development [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_start=”#ffffff” background_color_gradient_end=”rgba(0,0,0,0.08)” background_color_gradient_type=”radial” background_color_gradient_start_position=”75%” custom_padding=”5%||||false|false”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”4_4″ - [Contact Us](https://www.beanmediaproductions.com/contact-us/) - Be Seen. 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[top seo agency](https://www.beanmediaproductions.com/tag/top-seo-agency/) - [leading digital marketing agency](https://www.beanmediaproductions.com/tag/leading-digital-marketing-agency/) - [advertising](https://www.beanmediaproductions.com/tag/advertising/) - [blog](https://www.beanmediaproductions.com/tag/blog/) - [media](https://www.beanmediaproductions.com/tag/media/) - [social media](https://www.beanmediaproductions.com/tag/social-media/) - [cracker barrel](https://www.beanmediaproductions.com/tag/cracker-barrel/) - [september 12 seo](https://www.beanmediaproductions.com/tag/september-12-seo/) - [seo changes](https://www.beanmediaproductions.com/tag/seo-changes/) - [&num=100](https://www.beanmediaproductions.com/tag/num100/) - [google reviews](https://www.beanmediaproductions.com/tag/google-reviews/) - [business reviews](https://www.beanmediaproductions.com/tag/business-reviews/) - [google search engine](https://www.beanmediaproductions.com/tag/google-search-engine/) - [national leave a review day](https://www.beanmediaproductions.com/tag/national-leave-a-review-day/) - 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[SMO](https://www.beanmediaproductions.com/tag/smo/) - [social media optimization](https://www.beanmediaproductions.com/tag/social-media-optimization/) - [Social Marketing](https://www.beanmediaproductions.com/tag/social-marketing/) ## Project Categories - [Video Tutorials](https://www.beanmediaproductions.com/project_category/video-tutorials/) - [Premiere Pro](https://www.beanmediaproductions.com/project_category/premiere-pro/) - [Photoshop](https://www.beanmediaproductions.com/project_category/photoshop/) - [Digital Marketing](https://www.beanmediaproductions.com/project_category/digital-marketing/) - [Video Production](https://www.beanmediaproductions.com/project_category/video-production/) ## Project Tags - [Google Reviews](https://www.beanmediaproductions.com/project_tag/google-reviews/) - [SEO](https://www.beanmediaproductions.com/project_tag/seo/) - [Digital Marketing](https://www.beanmediaproductions.com/project_tag/digital-marketing/) - [Photoshop](https://www.beanmediaproductions.com/project_tag/photoshop/) - 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