I look at the Sabres and compare this to the conscious change I have made with my company in 2009. I saw my clients intimidated by television advertising pricing while marketing as a whole took a back seat with a struggling economy. What I did was turn towards a more affordable way to implement video into the marketing strategies of local businesses. I saw a problem with the current system and made a change to suit the present and hope for the future. What happened...? I put Bean Media Productions in a great position by gaining an early understanding of one of the fastest growing marketing tools on the web, Web Video Advertising. I did this by leaving our focus on TV and old video mediums behind.
How can the Buffalo Sabres learn from this experience? I would say look at the trends of the NHL. Some will say the NHL is getting bigger, faster and younger. Others say the NHL is getting boring. No matter what your take is, the NHL is not going to change to suit the Sabres. There will be a need to adapt in some way. As I didn’t completely alienate TV all together, still staying loyal to the ones whom still had interest, the Sabres too need to find the right mix. The Sabres will need to take a look from an outside perspective and predict what changes will aid them in winning this Stanley Cup the the ownership seems to be determined to win “at all costs”.
I personally feel this coach is not a great fit for these players. If I were going to stick to my comparison, of media and hockey, I feel the Sabres need to evaluate who is more important. Are the core group of players TV or Web Video...? I’m thinking Lindy Ruff is most likely TV here...
Mike’s Treasure Chest- Click here on how to save $$ on batteries.
1/10/12
In our previous post, Greg Liberto from INDARE Golf shared his insight on working with Bean Media Productions. In this post I will expand on my experiences with INDARE, I will also share a value added link at the end of this article (I think Sabres' fans will appreciate). In working with Greg, and other companies, I recognize the importance of creating an exceptional product. Bean Media makes videos that work! When you incorporate the “Bean Media Process” into your next video, you will clarify what you want, why you want it, and who it is for. Here is how.
When embarking on a video project, you must have a clear vision how your videos will be viewed. Knowing your message and your intended audience are the precipice for a successful result. You must understand your message, your audience, how they will find you and what is in it for them. The “Bean Media Process” focuses on clear communication with all involved parties, and ensures that expectations are met, and in most cases exceeded. We show you how to re-purpose different components of your video for your targeted audience. We provide a very specific marketing strategy that incorporates all of the videos we produce for you, ensuring you receive the maximum benefit from your investment. Simply put, our process provides the foundation for communicating your message effectively and accurately.
Video can play an effective part in any line of business. With YouTube quickly becoming one of the top search engines on the web to accomplish many tips and tasks, video is critical for the continued success of your organization. For your business to be found in this new search arena, you must have videos positioning you as the industry leader. By offering value added video content such as learning tips, tools, resources, and more, you will differentiate yourself from your competition while ensuring your longevity.
In the forthcoming months, we will share specific ways to incorporate video into your message and establish you as the industry leader.
Mike’s Treasure Chest - Click here for a great tip (Pssst.. Time Warner Sabres' Fans will Digg this)
12/06/11
Hello,
My name is Greg Liberto and I have nothing to do with Bean Media Productions (just kidding). Actually, Bean Media Productions has everything to do with me. My business would not be where it is without Mike Bean and his team. So to return the favor, I am assisting Mike in starting his blog. This blog is going to share and educate you on what is required to properly implement video into your business, your social media and marketing strategy, and truly separate you from your competition. You can expect to see engaging content (written and video based) that is both entertaining and informative. Let's get started.
When I first started working with Mike, I was unsure what I wanted with my video (other than something that told people what I do). I had an idea of what my goals and/or objectives were when starting, but never thought about what to do with it upon completion. Mike taught me the concept of re-purposing video for multiple uses and how to attract customers while increasing my exposure with limited video. Throughout this learning process, I have been able to connect the dots with social media and now possess a clearly defined visual strategy with objectives.
Having a clearly defined strategy starts with thinking. You must take the time to think about what you want and visualize yourself experiencing that success. When you take the time to do this, you increase your creative energy and create ideas you would not have otherwise. Mike has created an entire process that walks you through the appropriate steps to make your first video a success and share your message with your target customers.
In our next post we will share with you how to get started with your strategy. Stay tuned for more
